can a contact resubscribe to my emails if they've unsubscribed from receiving marketing emails

[SKramer8]

Hello,

I am part of the marketing team in my company. As such, my emails are considered marketing emails by Hubspot. If a contact unsubscribed from our marketing newsletter, they're also blocked from receiving my emails, even though I don't send out any ad-related emails. The contacts have even agreed to be contacted by me to their Customer Success manager (I contact our customers for case studies). The customer likely doesn't realize that unsubscribing from our newsletter also prevents me from contacting them. Is there a way for them to "resubscribe" to my emails but not the entire marketing emails? For example, if the contact marks my address as trusted, would that fix the problem? 

[karstenkoehler · Accepted solution]

Hi @SKramer8,

Yes, there are two ways via which contacts can resubscribe – either via the link at the end of one of your marketing emails (manage preferences) or via the resubscribe option outlined here: https://knowledge.hubspot.com/email/resubscribe-contacts-to-your-marketing-emails#resubscribe-a-cont...

In any case, you need to make the contact aware of the fact that a full unsubscribe is a full unsubscribe. Instead of unsubscribing from all, they should specifically unselect marketing emails from their preference page, not all subscription types.

I know that it's not always easy explaining this, especially if you're the service provider and you want something from the contact, not vice versa.

In any case, unfortunately, you can't override an unsubscribe that was done by a contact. They need to take action.

Best regards!

[karstenkoehler · Accepted solution]

Hi @SKramer8,

There's a big update on this topic! (If you find this helpful, as always, you can show your appreciation and make it easier for others to find this update by accepting my reply as a solution.)

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Communication Preferences | Forms

Simplify how contacts resubscribe via form

October 31, 2024

What is it?

We are simplifying the process for previously unsubscribed users to start receiving marketing emails again for all portals.

If a contact submits a form associated with a subscription type(s), they will be automatically set as subscribed for the subscription type associated with the form. For Pro+ they no longer need to click the message ("Looks like you've opted out of email communication. Click here to get an email and opt back in") on the form to send an email to themselves and update their preferences. And for Free/Starter portals, they will just be subscribed.

Why does it matter?

Gain back previously unsubscribed users. Unsubscribed contacts who attempt to re-signup for email communications via a form will be subscribed without having to go through additional steps.

How does it work?

If a subscription type(s) is associated with a form, the contact will be set to subscribed on form submission.

If using legitimate interest in forms:

• If the contact is "unsubscribed from all email" and a subscription type(s) is associated with the form they submit, then their portal/BU opt-out status will be removed and they will be subscribed to the subscription type(s) associated with the form.
• If the contact is unsubscribed from some subscription types (they do not have a portalwide or BU opt-out) and a subscription type(s) is associated with the form they submit, then they will be subscribed to the subscription type(s) associated with the form.

If using the consent checkbox for communications in forms:

• If the contact is "unsubscribed from all email" and the contact agrees by clicking the consent to communication checkbox when submitting the form, then their portal/BU opt-out status will be removed and they will be subscribed to the subscription type(s) associated with the form
• If the contact is unsubscribed from some subscription types (they do not have a portalwide or BU opt-out) and the contact agrees by clicking the consent to communication checkbox when submitting the form, then they will be subscribed to the subscription type(s) associated with the form.
• If the contact does not agree and fails to click the communication consent checkbox when submitting the form, then they will not be subscribed to the subscription type(s) associated with the form.

If no subscription type is associated with the form:

• The contact will not be subscribed on form submission, there will be no change to their subscription status.
• Your contact must navigate to their preference page to update their preferences if they were previously unsubscribed and want to receive email again.

Callouts and Omissions

• For Pro+ users with the resub setting enabled on, the 'magic link' still appears at the moment, but is not required to be clicked on by the contact in order to be subscribed so long as a subscription type is associated with the form.
• This applies to the HubSpot form builder experience. This works for new forms created via the legacy forms editor experience as well as the new (beta) forms experience. It will work for previously published forms if they have a subscription type(s) associated with them.
• Learn more about how to associate subscription types with forms here.
• This experience works for contacts that are either fully unsubscribed from all emails OR if they are unsubscribed from the subscription type associated with the form they are submitting.

Who gets it?

Marketing Hub (all)

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You can find the update here:

Have a great day!

[karstenkoehler · Accepted solution]

Hi @SKramer8,

Yes, there are two ways via which contacts can resubscribe – either via the link at the end of one of your marketing emails (manage preferences) or via the resubscribe option outlined here: https://knowledge.hubspot.com/email/resubscribe-contacts-to-your-marketing-emails#resubscribe-a-cont...

In any case, you need to make the contact aware of the fact that a full unsubscribe is a full unsubscribe. Instead of unsubscribing from all, they should specifically unselect marketing emails from their preference page, not all subscription types.

I know that it's not always easy explaining this, especially if you're the service provider and you want something from the contact, not vice versa.

In any case, unfortunately, you can't override an unsubscribe that was done by a contact. They need to take action.

Best regards!