Why import an opt-out list?SOLVE
Dec 9, 2019 9:46 PM
Can anyone tell me the benefit of importing an Opt-out list? It is my understanding that this process does not create a contact in HubSpot, so what happens to these records? Is there a HubSpot process where a contact is created if someon on an Opt-out list does actually subscribe or change their opt-in permissions?
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Dec 10, 2019 2:49 AM
>>"Can anyone tell me the benefit of importing an Opt-out list? It is my understanding that this process does not create a contact in HubSpot, so what happens to these records?"
Adding contacts to an Opt-out list prohibits marketing email sends to that contact from ALL HubSpot users in the portal. (important) And, if those contact records do not exist, they will not count towards your billable contact total.
- see Import an opt-out list
>>"Is there a HubSpot process where a contact is created if someone on an Opt-out list does actually subscribe or change their opt-in permissions?"
Dec 11, 2019 2:54 AM
If the contact exists in HubSpot and then is in an imported opt out list, the contact will remain in your portal, will be opted out of all email, and will still count towards your contact total.
Dec 11, 2019 2:54 AM
Thanks for your question, @FionaCK ...
>>"If a contact already exists in HubSpot and they are also on the opt-out list, when I import the opt-out list what does it do to the existing HubSpot contact record?"
If there are EMAIL ADDRESSES in your opt-out import that currently exist as HubSpot contacts, those email addresses will be automatically unsubscribed, but continue to remain as contacts unless/until you delete them. Importing an Opt-out list in HubSpot will NOT delete contact records.
Remember, opt-out's are specific to EMAIL ADDRESSES. This means, if a contact has multiple email addresses it's quite possible for one (1) or some of those email addresses to be opted-out while one (1) or some remain opted-IN.
Dec 12, 2019 5:20 AM - edited Dec 12, 2019 5:10 PM
>>"...if they convert, can they resubscribe themseleves?? I'm still not sure."
Hmmmm. Another excellent question. Our testing seems to indicate so.
Basically, we opted out a test account (via an Opt-Out import list). Then we began the re-conversion process (via an incognito form completion). The resulting re-conversion message appears on the form (as it should when reconversion is permitted) -- 'Looks like you've opted out of email communication. Click here to get an email and opt back in.'.
- see image
Will check the actual account and report back here later today, but expect all will behave as expected.
[wait. 'expect as expected'? (head shaking) haha 🙂 ]
Update 1710 EST:
Confirmed @Phil_Vallender ... we (as the original unsubscribed contact) were able to complete the resubscribe process. Once completed, we (as portal admins) were able to see their newly updated subscription statuses and history (as expected).