Email Deliverability

dkanika
Membre

Using Hubspot sequences for cold email prospecting

Résolue

Is it in line with Hubspot T&C to use sequences for cold outreach (i.e. people who didn't specifically provided content to be contacted)... But, complying with all the can-SPAM regulations

 

Thanks!

0 Votes
2 Solutions acceptées
paxton
Solution
Équipe de développement de HubSpot
Équipe de développement de HubSpot

Using Hubspot sequences for cold email prospecting

Résolue

@dkanika, no HubSpot tools can be used to email cold contacts. This is against our Acceptable Use Policy.

 

From a deliverability standpoint, cold outreach should be avoided to prevent damage to your sending reputation. By "cold outreach" we are referring to people who have not given you permission to deliver to their inbox. Putting email in there anyway will likely lead to spam reports, unsubscribes. More long term this practice will result in increased spam foldering, and increased soft bounces for your entire network. This practice also puts your network at risk to be blocklisted.

 

Sequences was designed for automated 1:1 email interaction. Using sequences to automatically email a large number of cold leads would enable you to cause this damage at an accelerated rate.

 

Sales professionals could better use their limited time focussing on inbound sales tactics, such as social selling, just for one example.

Voir la solution dans l'envoi d'origine

nicolebrenner
Solution
HubSpot Employee
HubSpot Employee

Using Hubspot sequences for cold email prospecting

Résolue

Thanks @paxton for sharing! 

 

@DXMarketing in the case where you're emailing after a phone call, you've already got a relationship going / contacted them previously so emailing as follow-up isn't a violation here. 

 

@dkanika I'm happy to clarify any confusion in our blogs, but do you perhaps have some examples of advice you've seen that seems contrary to our policy? Prospecting is an important part of the sales process, but doesn't imply that you're always reaching out to "cold" contacts. Thanks! 

Voir la solution dans l'envoi d'origine

22 Réponses
nicolebrenner
HubSpot Employee
HubSpot Employee

Using Hubspot sequences for cold email prospecting

Résolue

Hi @dkanika, thanks for your question!

The CAN-SPAM act specifically targets marketing emails and the behaviors related to those practices. You should only be reaching out to customers who expect to hear from you, and have engaged with you in some way but @paxton is one of our Email Deliverability Experts at HubSpot, perhaps he'd be able to clarify some of the specifc policies and practices related to this question. 

0 Votes
DXMarketing
Participant

Using Hubspot sequences for cold email prospecting

Résolue

Yes. Checked into this a while back. It's essentially the same thing as sending a single email directly to them. Kind of goes along with not being able to add an Unsubscribe link to one of your own email templates.

0 Votes