Betreff: Unknown marketing contact status

[NReitsma]

I created a list where I took all contacts where, for example, “marketing emails opened = unknown” or “last contacted = unknown”. From this comes a large number of contacts where so much is unknown. I wonder how this “unknown” is formatted, is that because Hubspot cannot track this or are these coontacts really no longer engaged?

Thanks!!

[franksteiner79 · Accepted solution]

Hi @NReitsma 

Just to be clear marketing contact status is a specific HubSpot property which relates to HubSpot's billing model and your ability to email contacts.

The filters you have listed are a mix of marketing email analytics, sales analytics and website tracking analytics. For a full definition of what exactly these properties mean and how they are set please read this knowledge base article, and do a simple site search for each property.

Unknown, simply means there is no value. So for example, if you have never sent a marketing email to a contact the "last marketing email open date" will be unknown as it was never set, because no marketing email was sent and therefore could not have been opened.

Frank

[karstenkoehler · Accepted solution]

Hi @NReitsma,

Last contacted refers to sales activity, not marketing activity:

Last contacted: the last date and time a chat conversation, call, sales email, meeting, or manually entered LinkedIn message was logged for the contact. This is set automatically by HubSpot based on the latest date of activities in the record. For example, the Last contacted property in the record will show yesterday's date when a user logs a call that occurred the day before.

If you're seeing large numbers of contacts in your list, I'd recommend adding columns for "Original source" and "Record source". You might for example see that a lot of contacts come from offline sources (imports or integrations). If they have never received a marketing email or were never contacted by sales, that would explain why they're in the list.

Looking at this source information should clarify things.

Best regards!

[franksteiner79 · Accepted solution]

Hi @NReitsma 

Just to be clear marketing contact status is a specific HubSpot property which relates to HubSpot's billing model and your ability to email contacts.

The filters you have listed are a mix of marketing email analytics, sales analytics and website tracking analytics. For a full definition of what exactly these properties mean and how they are set please read this knowledge base article, and do a simple site search for each property.

Unknown, simply means there is no value. So for example, if you have never sent a marketing email to a contact the "last marketing email open date" will be unknown as it was never set, because no marketing email was sent and therefore could not have been opened.

Frank

[NReitsma]

Hi @franksteiner79 thanks for your reply, that makes it clearer. What triggers would be interesting to find out which contacts no longer show engagement in HubSpot for email purposes, though? (Goal is to clean up customer lists)

[franksteiner79]

Hi @NReitsma 

I would look at the unengaged contacts, which is something that HubSpot tracks automatically. This uses the "sends since last engagement" contact property, which basically counts up how many marketing emails a contact received since the last time they engaged with a marketing email.

If you go into any draft email, you can see a link to the "unengaged contacts" - clicking this creates an active list. Simply save that, if you have not done so already, and keep an eye on it.

Hope that helps.

Frank