Unengaged contacts that are actually highly engagedSOLVE
Hello, I have created a list in Hubspot to identify our unengaged contacts so I can do some more research as to where they have come from. The criteria I used is "sends since last engagement is greater than or equal to 11".
In reviewing the list, I'm finding some of these contacts are incredibly engaged. For example, I have a contact on this list who has 602 page views and has submitted 3 forms. Of the names on the list, over 1,500 have visited our site at least once. We have only been Hubspot customers for about 3 months so these are all recently active. These are exactly the kind of contacts I want more of.
I'm not questioning the validity of the data, but I'm wondering why they aren't engaging with email. The logical assumption is the email isn't reaching them. So what I'm wondering is, what is the best way to address this? Is it white listing? Re-engagement? Does anyone have some real world steps they have taken to deal with a situation like this?
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