Unengaged Contacts
SOLVE
2 Accepted solutions
Unengaged Contacts
SOLVEHi @X234,
Very simplified, with a lower sender reputation, the likelihood of emails going into promotional or spam folders increases. From my experience, this is rarely something that will happen overnight however.
If you're sending content specifically for those contacts, content that is optimized for them, I think that's a good approach. You should however have a defined moment when you stop trying to reengage so that it does not become an infinitely repeating process.
Does that answer your question?
Best regards!
| Karsten Köhler |
 | Did my post help answer your query? Help the community by marking it as a solution. |
Unengaged Contacts
SOLVEHi @X234
Just adding to @karstenkoehler's point. I did a webinar on email deliverability earlier this year, when I still worked at HubSpot. It has some good explanations on what email deliverability means, how to keep an eye on key performance indicators, and how to run a re-engagement campaign.
And there is also this recently updated article on the HubSpot blog.
Frank
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Unengaged Contacts
SOLVEHi @X234,
This knowledge base article sums it up very well: https://knowledge.hubspot.com/email/what-is-graymail-and-how-can-i-avoid-sending-my-email-to-unengag...
"Spam filters can identify and filter out emails that your recipients aren't opening or clicking. This increases the likelihood that future emails will end up in the junk folder or spam filter. By continuing to send email to contacts who don't open or click, you're lowering your sender score overall."
Nevertheless, I would consider occasional re-engagement attempts a good idea. The key is coming up with a hypothesis as to why these contacts do not open your emails and not just sending another marketing email of the type that they've received before. It could be a best of email, the 'threat' of a goodbye or anything that stands out.
Keep in mind that the measurement of engagement is not 100%: https://community.hubspot.com/t5/Email-Marketing-Tool/iOS-15-let-s-talk-about-it/m-p/499877
Hope this helps!
| Karsten Köhler |
| Did my post help answer your query? Help the community by marking it as a solution. |
Unengaged Contacts
SOLVEUnengaged Contacts
SOLVEHi @X234,
Very simplified, with a lower sender reputation, the likelihood of emails going into promotional or spam folders increases. From my experience, this is rarely something that will happen overnight however.
If you're sending content specifically for those contacts, content that is optimized for them, I think that's a good approach. You should however have a defined moment when you stop trying to reengage so that it does not become an infinitely repeating process.
Does that answer your question?
Best regards!
| Karsten Köhler |
| Did my post help answer your query? Help the community by marking it as a solution. |
Unengaged Contacts
SOLVEHi @X234
Just adding to @karstenkoehler's point. I did a webinar on email deliverability earlier this year, when I still worked at HubSpot. It has some good explanations on what email deliverability means, how to keep an eye on key performance indicators, and how to run a re-engagement campaign.
And there is also this recently updated article on the HubSpot blog.
Frank
Found my comment helpful? Great! Please mark it as a solution to help other community users.
|
