Understanding Email Deliverability
07-19-2017 12:15 - edited 07-19-2017 12:29
Smarter email filters call for smarter emails
Email filters now rely on past engagement (opens, clicks, unsubscribes, etc.) as the #1 factor for inbox placement when delivering your emails. Your email domain has a reputation based on how your email recipients have interacted with your emails in the past.
The #1 mistake marketers make on their first email
A lot of marketers use their first email in a new system to “clean up” their contact lists and find out which emails are valid, but this doesn’t work exactly the way you might expect. Just one email with a high bounce rate or large number of opt-outs or spam reports will impact your reputation, and can increase the chances of your next email ending bouncing or getting sent to the junk folder.
3 steps to set yourself up for a successful first email
There's so much to learn about email, but we've compiled 3 steps you can take to ensure your first email out of HubSpot is a success!