Sending a Mass Opt-In Email?
So our database is currently holding a large chunk of old leads that were sourced long ago and haven't run through our current qualifcation process. They are essentially dead leads and not going to get worked.
A colleague of mine asked why we just don't send them all an email and see if they'd be willing to opt in to our communications in the event there is someone who is a fit? I know deep down that that is not a good idea for a multitude of different reasons. The main being it sounds lazy others being GDPR compliance and also trying to maintain our email reputation.
The reasons for not doing something like this seem pretty obvious to me but I guess my question is, is there a right way to do something like this and if so what does that look like?
Any information you share is greatly appreciated!