Apr 29, 20199:20 AM - last edited on Aug 17, 202010:36 AM by JessicaH
HubSpot Employee
RE: Great Email Tool - However, seems to end up in the Spam Folder
SOLVE
Hey Sixarms,
If you are struggling with your emails being placed in the spam folder as opposed to the primary inbox, it may help to take a step back to look at a few things:
Contact source/origin: how did you acquire the contacts on your list? Are they expecting to receive marketing email from you/your brand?
Have they given you explicit permission to send them marketing email? Opt-in is a critical component of all email marketing campaigns (also required to send using HubSpot).
What is the purpose of your mail? Is it promotional or prospecting?
The reason I recommend this line of questioning is because contacts that have volunteered their email addresses to you, have consented to marketing email, and are expecting your mail, are more likely to engage with it. The more you send to highly engaged segments of your contact lists and they open and click it, the better you will appear as a sender to ISPs and your chances of reaching the primary inbox increase!
It is a matter of sender reputation and deliverability.
Asking contacts to allowlist you will not exactly help your sender reputation and deliverability in the long run. However, this is certainly a great idea for recipients who want to hear from you but have strict spam filtering in place.
Jun 27, 201910:01 AM - last edited on Aug 17, 202010:37 AM by JessicaH
HubSpot Product Team
RE: Great Email Tool - However, seems to end up in the Spam Folder
SOLVE
Hi nicofars,
Something to be careful about is sending an email from your domain to itself, for example companydomain.com -> companydomain.com, because your spam filter won't recognize HubSpot's mail servers without prior authorization to use companydomain.com, so the message will be considered "spoofed". With that in mind, you should expect your spam filter to flag messages like this because anyone on the internet could do the same thing, right?
The process of authorizing your own mail system to accept email from itself from approved third partys is referred to as "allowlisting" and most often your IT can help you get it taken care of so this doesn't happen again when sending to yourself from yourself. I hope this helps!
RE: Great Email Tool - However, seems to end up in the Spam Folder
SOLVE
I just followed the test step-by-step "my first email" and sent it to myself and disapointingly it ended up in my own SPAM folder (office 365), so that will be a no-go for me to use it unfortunately 😞
Jun 27, 201910:01 AM - last edited on Aug 17, 202010:37 AM by JessicaH
HubSpot Product Team
RE: Great Email Tool - However, seems to end up in the Spam Folder
SOLVE
Hi nicofars,
Something to be careful about is sending an email from your domain to itself, for example companydomain.com -> companydomain.com, because your spam filter won't recognize HubSpot's mail servers without prior authorization to use companydomain.com, so the message will be considered "spoofed". With that in mind, you should expect your spam filter to flag messages like this because anyone on the internet could do the same thing, right?
The process of authorizing your own mail system to accept email from itself from approved third partys is referred to as "allowlisting" and most often your IT can help you get it taken care of so this doesn't happen again when sending to yourself from yourself. I hope this helps!
RE: Great Email Tool - However, seems to end up in the Spam Folder
SOLVE
Over 60% of my email blast went to spam. When I paid for this service and brought up this concern HubSpot told me that they use a program that limits the spam issue clearly not the case AND expensive! I am really unhappy with this PLUS zero support even when this feature is a paid program.
RE: Great Email Tool - However, seems to end up in the Spam Folder
SOLVE
Hi,
The industry average for opening emails is 30%. If your open rate is above that, then you are in a good place. This would indicate that the remaining recipients, less than 70%, didn't open the message, but not necessarily that the entire group had the message go to spam.
Spam filtering is the result of learned behavior, most often a lack of engagement between a sender and the recipient, which over time causes messages to be routed away from the inbox. If your open rate is within the industry standards it suggests the situation isn't as dire as that, because your recipients are opening your email, thus it's reliably reaching the inbox.
I'm unable to offer personalized deliverability advice here but we've compiled resources for you to optimize your deliverability. I suggest starting with email deliverability best practices, and if you want to take more corrective action we have advice to help you with that as well.
Apr 29, 20199:20 AM - last edited on Aug 17, 202010:36 AM by JessicaH
HubSpot Employee
RE: Great Email Tool - However, seems to end up in the Spam Folder
SOLVE
Hey Sixarms,
If you are struggling with your emails being placed in the spam folder as opposed to the primary inbox, it may help to take a step back to look at a few things:
Contact source/origin: how did you acquire the contacts on your list? Are they expecting to receive marketing email from you/your brand?
Have they given you explicit permission to send them marketing email? Opt-in is a critical component of all email marketing campaigns (also required to send using HubSpot).
What is the purpose of your mail? Is it promotional or prospecting?
The reason I recommend this line of questioning is because contacts that have volunteered their email addresses to you, have consented to marketing email, and are expecting your mail, are more likely to engage with it. The more you send to highly engaged segments of your contact lists and they open and click it, the better you will appear as a sender to ISPs and your chances of reaching the primary inbox increase!
It is a matter of sender reputation and deliverability.
Asking contacts to allowlist you will not exactly help your sender reputation and deliverability in the long run. However, this is certainly a great idea for recipients who want to hear from you but have strict spam filtering in place.