POOR OPEN AND CLICK RATE FOR SENT EMAILSSOLVE
Oct 31, 2019 11:57 AM
We have observed poor and low open as well as click rates for most of our marketing emails sent out. How can we confirm that the emails are actually delivered to the Inbox of the intended recipients and not the SPARM folder. If the emails are going into SPARM, what can we do to remedy this?
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Oct 31, 2019 4:03 PM - edited Oct 31, 2019 4:07 PM
HubSpot identifies open rate as the best way to understand whether or not your emails are making it to the primary inbox. This data is found after your marketing email is sent, in the "post-send screen":
If your open rate is:
- 25% or above - this is good and most likely the email is getting into inboxes.
- 15-25% - this is OK, however, you may need to optimize your email a bit more.
- below 15% - very likely your email is in the spam folder
- 10% or less - emails are definitely in the spam folders
How can you optimize your emails:
HubSpot's email marketing tool can give you great insights by clicking the "Optimize" button when you finish your email and before you send it.
- Subject line
- Time of email send
The HubSpot Academy offers a *FREE* and very comprehensive certification course about email. When you have a chance, I recommend taking a look at it - it is very well done!
I hope you found this helpful. If you did, please mark this as a solution, so others with similar questions can find this post. Thanks!
Best of luck!
Nov 7, 2019 1:42 PM
I agree with the previous comment. It depends on what your Open Rate is. Aside from testing subject lines and checking to see if your emails are going to SPAM, another potential solution is to work on your segmentation.
Did the recipients of the email expect to be sent emails? Did they opt-in or were they automatically added to lists? The way that occurs can dramatically affect open rates.
If you have had high spam report rates, you may have been flagged by email providers and are being automatically sent to SPAM. More information could help us better diagnose the problem.