POOR OPEN AND CLICK RATE FOR SENT EMAILS

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agrodomain
Member

We have observed poor and low open as well as click rates for most of our marketing emails sent out. How can we confirm that the emails are actually delivered to the Inbox of the intended recipients and not the SPARM folder. If the emails are going into SPARM, what can we do to remedy this?

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2 Accepted solutions

Accepted Solutions
willsmith
Solution
Key Advisor | Diamond Partner

Hi @agrodomain 

 

HubSpot identifies open rate as the best way to understand whether or not your emails are making it to the primary inbox. This data is found after your marketing email is sent, in the "post-send screen":

If your open rate is:

  • 25% or above -  this is good and most likely the email is getting into inboxes.
  • 15-25% - this is OK, however, you may need to optimize your email a bit more.
  • below 15% - very likely your email is in the spam folder
  • 10% or less - emails are definitely in the spam folders

More info on these numbers can be found here.

 

How can you optimize your emails:

HubSpot's email marketing tool can give you great insights by clicking the "Optimize" button when you finish your email and before you send it.

 

Optimize.png

 

Suggestions include:

  • Subject line
  • Time of email send
  • Content 

More info on improved email deliverability and optimization here

 

The HubSpot Academy offers a *FREE* and very comprehensive certification course about email. When you have a chance, I recommend taking a look at it - it is very well done! 

 

Check out the course here. 

 

I hope you found this helpful. If you did, please mark this as a solution, so others with similar questions can find this post. Thanks!

 

Best of luck!

-Will

 

View solution in original post

zacbowers
Solution
Contributor

I agree with the previous comment. It depends on what your Open Rate is. Aside from testing subject lines and checking to see if your emails are going to SPAM, another potential solution is to work on your segmentation.

 

Did the recipients of the email expect to be sent emails? Did they opt-in or were they automatically added to lists? The way that occurs can dramatically affect open rates.

 

If you have had high spam report rates, you may have been flagged by email providers and are being automatically sent to SPAM. More information could help us better diagnose the problem.

 

Cheers!

View solution in original post

5 Replies 5
willsmith
Solution
Key Advisor | Diamond Partner

Hi @agrodomain 

 

HubSpot identifies open rate as the best way to understand whether or not your emails are making it to the primary inbox. This data is found after your marketing email is sent, in the "post-send screen":

If your open rate is:

  • 25% or above -  this is good and most likely the email is getting into inboxes.
  • 15-25% - this is OK, however, you may need to optimize your email a bit more.
  • below 15% - very likely your email is in the spam folder
  • 10% or less - emails are definitely in the spam folders

More info on these numbers can be found here.

 

How can you optimize your emails:

HubSpot's email marketing tool can give you great insights by clicking the "Optimize" button when you finish your email and before you send it.

 

Optimize.png

 

Suggestions include:

  • Subject line
  • Time of email send
  • Content 

More info on improved email deliverability and optimization here

 

The HubSpot Academy offers a *FREE* and very comprehensive certification course about email. When you have a chance, I recommend taking a look at it - it is very well done! 

 

Check out the course here. 

 

I hope you found this helpful. If you did, please mark this as a solution, so others with similar questions can find this post. Thanks!

 

Best of luck!

-Will

 

View solution in original post

bisuijk
Participant

I am looking to find the "Optimize" button when editing my emails. I go to Marketing>Email and then click on my email template; however, that toolbar does not exist for me.

0 Upvotes
willsmith
Key Advisor | Diamond Partner

Hi @bisuijk 

 

The optimization tool (and the corresponding toolbar)  is available when creating a custom email. It does not seem to be available in the Drag and Drop editor. 
If you are on HubSpot free, the Drag and Drop editor is your only option to create emails. 

I hope this helps. 

zacbowers
Solution
Contributor

I agree with the previous comment. It depends on what your Open Rate is. Aside from testing subject lines and checking to see if your emails are going to SPAM, another potential solution is to work on your segmentation.

 

Did the recipients of the email expect to be sent emails? Did they opt-in or were they automatically added to lists? The way that occurs can dramatically affect open rates.

 

If you have had high spam report rates, you may have been flagged by email providers and are being automatically sent to SPAM. More information could help us better diagnose the problem.

 

Cheers!

View solution in original post

MFrankJohnson
Thought Leader

Also see, [Resources] Email Deliverabiliy

 

Note: The date of each post here is increasingly important as HubSpot evolves to be the #1 CRM platform of choice world-wide.

-- Visit

 

Hope that helps.

 

Be well,
Frank


HubSpot's Hiring World-Wide!

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