My newsletter performance has dropped A LOT in Feb/22

[carolgiacon]

Hi Community! How is everyone?

We've been having a pretty serious issue with our Open Rate since the 2nd of February, and only on one newsletter email we send.

Our open rate has dropped from average os 24% to 5% and has not been better since.
We've tried looking at:
- from name and domain we are sending the emails from

- size of the email (and it's been clipping on Gmail somedays)

- we've been trying out different subject lines to test, but our performance is still very poor

- we know Apple has been a mistery, but ALL our other emails hasn´t gone through this

Are any of you suffering from this? Have there been any news on email performance on emails as a whole?

Any information would be helpfull!! ❤️

Thanks!

[PamCotton]

Hi @carolgiacon great to see you here at the EN Community!

I would like to share some previous similar posts in our Community here that will help you to identify what could be causing this drop in performance. 

• Post 1 
• Post 2 

When you mention about size of the email (and it's been clipping on Gmail somedays). I would recommend keeping the max length of the email without having Gmail cropping, do you see a difference in open rate when the email is not cropped? 

I would also like to invite some of our top experts to share their thoughts on this @webdew @NicoleSengers 

@AdityaBansal any recommendations to @carolgiacon open rate?

Thank you!

Pam