I sent an email and 70% of the clicks were from the plain text version

[wlee168]

I was under the assumption that plain text emails were rarely used and most devices could handle HTML versions of emails nowadays.

This 70/30 split only seems to apply to this particular email, and not our previous emails. Is there something that triggers plain text emails in people's inboxes that I should know about? I'd rather they see the HTML one with images (or alt text) etc. 

[sharonlicari]

Hey @wlee168 

It could be possible the plain text version of the email was customized and it probably the issue you are having could be related to the fact it has been removed the "sap" link from the HTML, we might still expect to see it in the plain text. This article provides more info on that, including how to make sure the content of the plain text version is automatically updated by the HTML version: https://knowledge.hubspot.com/email/how-do-i-generate-a-plain-text-email

I hope this helps

Best

Sharon