Hi New Joiner Today! Im creating an email using the HTML templates to allow us to use our brand font

[CThompson23]

Im creating an email using the HTML templates to allow us to use our brand font on our emails but im realising this might not be the most effective way as its not a safe font for most email clients we use Heebo how much will this hinder the deliverability of our emails would anybody know?

P.S lovely to be here and be part of the community! 

[matt_scott · Accepted solution]

Email client support isn't great for fonts, this is a compatibility chart of what supports webfonts:

Because of this our recommendation to our clients is to choose an email font from the short list of universal fonts e.g. Arial, as part of the brand guidelines and use that for emails. Because of this I haven't got any direct experience adding custom fonts in hubspot emails.

But here's a guide that might be useful if you want to pursue this:
https://www.litmus.com/blog/the-ultimate-guide-to-web-fonts

Here's a list of fonts supported by different Operating Systems
https://www.cssfontstack.com/
you can use a font stack like font-family: Helvetica, Segoe UI, sans-serif;
This will likely show helvetica to mac /iOS users, and Segoe UI to windows users, and fallback to a sans-serif font if neither are supported, you can include as many fallback fonts as you like.

[kennedyp]

Hi @CThompson23! Welcome to the Community-- happy to have you here 😊

Ideally, the font shouldn't affect deliverability, but it can change how the email is displayed by recipients' clients. 

I want to invite some subject matter experts to see if they have any suggestions.

Hey @Ben_M, @matt_scott, @warrendavey do you have any insight you can provide on using custom fonts in emails? 

Best,

Kennedy