Everyone - please look at your OPEN RATES by RECIPIENT COMPANY - MAJOR ISSUE FOUND

[KBrue]

SEE IF YOU HAVE THIS PROBLEM. 

It's not just my company - another company has this problem. Open rates are dropping in the last couple of months. BUT - if you export your lists and look at OPENS by COMPANY - there might be WHOLE COMPANIES with 0 opens (some of our companies have 100+ recipients, and 0 opens). Please check!! Seems some major filters have been put in place, we can't figure it out. (our clients are in pharma)

[MiaSrebrnjak]

Hi @KBrue,

Thank you for reaching out to the Community!

The dropping email open rates might be a consequence of the rollout of Apple iOS 15's new privacy protection features. According to Apple, “Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email.” Mail privacy protection affects any email opened from the Apple Mail app on any device, no matter which email service is used such as Gmail or a work address. As a consequence, a large chunk of email audiences become untrackable. 

Here are two resources that explain this change in more detail: 

• How Apple's iOS 15 Could Impact Email Marketers
• How HubSpot's Email Team is Responding to iOS 15

As we're still investigating how exactly this impacts email marketing metrics, I recommend following this Community thread where other users are sharing their experiences and workarounds. 

If you would like to address specific incosistencies in reporting, I would like to ask you to reach out to our Support via your HubSpot account, as direct access to technical support is included in your subscription. The team will be glad to have a closer look at the reports in your account. Thank you!

Mia, Community Team