Email Deliverability

EBerger7
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Emails in Hubspot vs Gmail

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Hi, 

 

We sent an email out from HubSpot, and it was delivered to a recipents spam folder. However, when we followed up with the person using Gmail, the email was delivered fine. Why is that?

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karstenkoehler
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Membro do Hall da Fama | Parceiro
Membro do Hall da Fama | Parceiro

Emails in Hubspot vs Gmail

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@EBerger7 if you completed all of the steps, with DKIM and DMARC, and follow the best practices outlined under the second link, and emails still go into spam, that's unfortunately what it is. This decision is made on the receiving end. You can't force emails to not go into spam. Policies and filters are not managed by HubSpot.

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

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EBerger7
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Emails in Hubspot vs Gmail

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Thanks for your reply. It's the same recipient, but the email from Hubspot goes to spam, while the email from Gmail goes to the inbox just fine. 

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karstenkoehler
Membro do Hall da Fama | Parceiro
Membro do Hall da Fama | Parceiro

Emails in Hubspot vs Gmail

resolver

@EBerger7 have you reviewed the articles I shared and completed the steps outlined?

 

Bulk marketing emails are sent differently than personal emails and thus also treated differently by email service providers. You need to complete the described steps to decrease the risk of being marked as spam.

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

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EBerger7
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Emails in Hubspot vs Gmail

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Yes, I did, and our domain is authenticated already. 

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karstenkoehler
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Membro do Hall da Fama | Parceiro
Membro do Hall da Fama | Parceiro

Emails in Hubspot vs Gmail

resolver

@EBerger7 if you completed all of the steps, with DKIM and DMARC, and follow the best practices outlined under the second link, and emails still go into spam, that's unfortunately what it is. This decision is made on the receiving end. You can't force emails to not go into spam. Policies and filters are not managed by HubSpot.

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

karstenkoehler
Membro do Hall da Fama | Parceiro
Membro do Hall da Fama | Parceiro

Emails in Hubspot vs Gmail

resolver

Hi @EBerger7,

 

One recipient had the email in a spam folder, another didn't? This is not unusual.

 

Each email service provider makes its own decisions, this is not something you can determine in HubSpot. The stricter the receiving email service provider, the higher the likelihood of landing in the spam folder or a bounce. With full email authentication, you can only pass on positive signals: https://knowledge.hubspot.com/marketing-email/manage-email-authentication-in-hubspot

 

You can find additional helpful steps here: https://knowledge.hubspot.com/marketing-email/email-deliverability-best-practices

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

EBerger7
Membro

Emails in Hubspot vs Gmail

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Thanks for your reply. It's the same recipient, but the email from Hubspot goes to spam, while the email from Gmail goes to the inbox just fine. 

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