Emails in Hubspot vs Gmail

[EBerger7]

Hi, 

We sent an email out from HubSpot, and it was delivered to a recipents spam folder. However, when we followed up with the person using Gmail, the email was delivered fine. Why is that?

[EBerger7]

Thanks for your reply. It's the same recipient, but the email from Hubspot goes to spam, while the email from Gmail goes to the inbox just fine. 

[karstenkoehler]

@EBerger7 have you reviewed the articles I shared and completed the steps outlined?

Bulk marketing emails are sent differently than personal emails and thus also treated differently by email service providers. You need to complete the described steps to decrease the risk of being marked as spam.

[EBerger7]

Yes, I did, and our domain is authenticated already. 

[karstenkoehler · Accepted solution]

@EBerger7 if you completed all of the steps, with DKIM and DMARC, and follow the best practices outlined under the second link, and emails still go into spam, that's unfortunately what it is. This decision is made on the receiving end. You can't force emails to not go into spam. Policies and filters are not managed by HubSpot.

[karstenkoehler]

Hi @EBerger7,

One recipient had the email in a spam folder, another didn't? This is not unusual.

Each email service provider makes its own decisions, this is not something you can determine in HubSpot. The stricter the receiving email service provider, the higher the likelihood of landing in the spam folder or a bounce. With full email authentication, you can only pass on positive signals: https://knowledge.hubspot.com/marketing-email/manage-email-authentication-in-hubspot

You can find additional helpful steps here: https://knowledge.hubspot.com/marketing-email/email-deliverability-best-practices

Best regards!

[EBerger7]

Thanks for your reply. It's the same recipient, but the email from Hubspot goes to spam, while the email from Gmail goes to the inbox just fine.