Email sent to Junk folder and not formatted properly

[RChen7]

Hi,  

I am new to Hubspot.  Trying it out with the free version.  I have ran into two problems.

1.  Marketing email from Hubspot tend to get sent to junk folder if the email account is set up in outlook. 

2.  Format of Hubspot email changes when send to email accounts set up in outlook.

None of the above issue exist when the same email was sent to yahoo account which I check in the internet brower directly.

When ask for help with the automatic Hubspot help contact, here is the feedback

"1. To ensure that HubSpot emails are not filtering into the junk folder in Outlook, the user can follow the steps listed in the context to release quarantined HubSpot emails or move them into their Focused Inbox. They can also add the HubSpot email addresses listed in the context to their email provider's safe senders list. 2. To address formatting issues with emails sent to an Outlook account, the user can try changing the way spacing is handled in the email's source code or using tables to structure the content. Alternatively, they can use a different email service that has better support for CSS."

But I don't know how to do these actions.

Thanks 

Roger

[karstenkoehler · Accepted solution]

Hi @RChen7,

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@RChen7 wrote:

Marketing email from Hubspot tend to get sent to junk folder if the email account is set up in outlook.

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This is a common problem, unfortunately. Could you confirm that you have connected your email sending domain and set up email authentification (SPF, DMARC)? Both are considered best practice and should help with your email deliverability and would be the first steps towards better deliverability.

In general, similar to SEO, you want to try to pass on as many positive signals about your content as possible. The eventual decision what to do with that content rests with the service provider. With that in mind, here is a list of things that I'd recommend reviewing:

Connect your email sending domain

Use a DMARC policy with HubSpot

Only email contacts who for whom you have a legal basis to communicate

Validate emails before sending to avoid hard bounces at all costs (e.g. Neverbounce, Zerobounce)

Remove unengaged contacts from list regularly for higher engagement rates

Avoid as many spam trigger words as possible

Test the spammyness of your email

@kaburke wrote an excellent email deliverability listicle and @natsumimori also compiled a lot of great resources here. I highly recommend you check out both. Over time, email service providers should recognize you as a trustworthy sender. The issue could be that in the past, some recipients have already marked your emails as spam or that email service providers noticed high bounce rates from you.

If you have already taken some of these steps or more context to share, let me know.

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@RChen7 wrote:

Format of Hubspot email changes when send to email accounts set up in outlook.

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Outlook renders marketing emails differently due to it's limited support for CSS, see here: https://knowledge.hubspot.com/email/why-do-emails-look-different-in-outlook

As community managers have pointed out in earlier posts on this, it's "out of our control as its because of how Outlook reads and processes the code".

For the classic email editor, you can follow the steps outlined here to work on unwanted discrepancies: https://knowledge.hubspot.com/email/why-do-emails-look-different-in-outlook

In the drag and drop email editor, unfortunately there are limited options, see also this thread: My email has lines through it in Outlook?

Best regards!