Email reputation / deliverability with multiple domains under one HubSpot account

[Mitch_Lakeba]

With multiple email domains in the one HubSpot account, is the email reputation of one affected by the behaviour of the others. 

For example, we manage up to 12 ventures under the one business group and hence out of the same HubSpot account. One venture wants to send blanket emails to their entire audience (anyone who has ever whispered the business' name) constantly. If they continue to do this and receive poor open and engagement rates, will that affect the email reputation of all of the ventures in the account, even though they each have different email domains?

Thanks

[Nynke_HM]

Hi @Mitch_Lakeba ,

Yes, it does affect sending other emails from your HubSpot account, since it's you that's sending the emails. Because you own the HubSpot portal (apart from the company domain or name that you set as sender).

On the recipients end, the specific domain/sender could also be blocked/marked as spam - but that would only count for the domain sending the email. If you have setup domains per venture, it would affect them one by one.

General advice: do not spam anyone ever. Whatever the reason is you are reaching out to anyone, you should always be helpful and (if you're targetering in Europe) have a consent from the recipient.

HubSpot helps you a lot to prevent you from being blocked. Like excluding uengaged contacts from your recipients list, warning you if your bounce/unsubscribe/spam rates are too high. But being blocked for sending emails is right around the corner if you would ignore those warnings and keep sending bulk emails to unengaged contacts. 

Hope this helps!

Kind regards,

Nynke

[Mitch_Lakeba]

Hi Nynke

Thanks for the response. Yes, communications best practice is always the ideal but the way our business is structured, Marketing acts more as an internal agency to each of the ventures. So, we can advise on what is best for them to do, but we can also be over-ridden by a CEO or COO who wishes to communicate a certain message to their audience - so sometimes we can't prevent the machine gun sends or sending to lists "from a recent expo". But if we have science on our side, we can push back and say "no, you're activity within this venture affects all businesses within the account" and put the authority for more of it back to marketing.

So, I can unequivacally go back to each venture head and say that their email send behaviour affects the rating of the entire group?

Thanks

[DeliveryByJess]

Hello @Mitch_Lakeba ,

It may help to educate your team around HubSpot's Acceptable Use Policy, both to avoid deliverability problems and any possible interuption in your account's email services.  HubSpot requires that all contacts used in the marketing email tool to have directly and verifiably opted into your brand.  Opt in generally means a contact has personally provided both their email address and permission for promotional mail directly to your brand.

Please note that full lists of trade show attendees do not meet HubSpot's opt in requirements, and are not permitted for use in HubSpot's marketing email tool.   Trade show attendees may be sent marketing email if they personally provided your brand with their contact information at an event through a business card exchange, form submission at your booth, or badge scan.

Permission based sending is the foundation of a healthy sender reputation, and ensuring all members of your team send bulk email only to contacts who have personally consented to it will increase your brand's chances of landing email into the primary inbox.