Email Deliverability

AHuynh1
Member

Email marketing received in Outlook but not Gmail

SOLVE

Hi all

 

I have sent emails to my contacts but it looks like only those using Outlook / Teams received the emails. Those who use Gmail never received them including the junk and spam mail boxes. 

 

Has anyone seen the similar issues? If so, how can i solve it?

 

Cheers

 

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1 Accepted solution
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Email marketing received in Outlook but not Gmail

SOLVE

Hi @OCAMXCLUB,

 

Unfortunately, this is sometimes hard to troubleshoot. This is occurring on the side of the receiving email service provider and is to some extent a black box.

 

Before we dive into specifics, have you double checked on the marketing email whether the emails were delivered correctly? Navigate to the marketing email, find the Recipients tab and in the left sidebar iNot sent. There are usually some contacts in here, with a note.

 

There might be multiple reasons why an email is not delivered to a contact:

 

Are you using the marketing contacts functionality? If yes, are all recipients marked as marketing contacts? (HubSpot will not send emails to non-marketing contacts.)

 

Are you suppressing unengaged contacts in the Recipients tab of the email? If yes, you could uncheck the box. Otherwise HubSpot will exclude these contacts.

 

Are you using an exclusion / suppression list in the Recipients tab of the email? (Do not send to dropdown)

 

Do you have the GDPR settings enabled? If yes, you might have restricted email sends to contacts who have a legal basis for communication only. In that case, you would have to update your contact subscriptions.

 

Have some of the contacts previously bounced? You can check by filtering your recipient list by "Email hard bounce reason is known".

 

Did you already hit your monthly email send limit? (5X marketing contact tier)

 

Have some of the contacts previously unsubscribed? You can check by filtering your recipient list by "Unsubscribed from all email is equal to True"

 

If it's none of the above, it might be a deliverability / sender reputation issue. One of the most important things in that case is to connect your email sending domain:

 

Connect your email sending domain

Use a DMARC policy with HubSpot

 

Connecting your email sending domain will help prevent your marketing emails from getting caught in spam filters. It increases the trustworthiness of your emails.

 

Generally, emails might arrive there but not be let through. Email service providers or policies don't necessarily send an error message back (although that would be unusual for Gmail). This is increasingly common when receiving email service providers notice tracking links in emails – which are in every HubSpot marketing email and cannot be switched off.

 

For key accounts, you could try these steps: https://knowledge.hubspot.com/email/contacts-not-receiving-your-marketing-emails They all require "cooperation" of the recipient which means that they don't scale well.

 

Best regards!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


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1 Reply 1
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Email marketing received in Outlook but not Gmail

SOLVE

Hi @OCAMXCLUB,

 

Unfortunately, this is sometimes hard to troubleshoot. This is occurring on the side of the receiving email service provider and is to some extent a black box.

 

Before we dive into specifics, have you double checked on the marketing email whether the emails were delivered correctly? Navigate to the marketing email, find the Recipients tab and in the left sidebar iNot sent. There are usually some contacts in here, with a note.

 

There might be multiple reasons why an email is not delivered to a contact:

 

Are you using the marketing contacts functionality? If yes, are all recipients marked as marketing contacts? (HubSpot will not send emails to non-marketing contacts.)

 

Are you suppressing unengaged contacts in the Recipients tab of the email? If yes, you could uncheck the box. Otherwise HubSpot will exclude these contacts.

 

Are you using an exclusion / suppression list in the Recipients tab of the email? (Do not send to dropdown)

 

Do you have the GDPR settings enabled? If yes, you might have restricted email sends to contacts who have a legal basis for communication only. In that case, you would have to update your contact subscriptions.

 

Have some of the contacts previously bounced? You can check by filtering your recipient list by "Email hard bounce reason is known".

 

Did you already hit your monthly email send limit? (5X marketing contact tier)

 

Have some of the contacts previously unsubscribed? You can check by filtering your recipient list by "Unsubscribed from all email is equal to True"

 

If it's none of the above, it might be a deliverability / sender reputation issue. One of the most important things in that case is to connect your email sending domain:

 

Connect your email sending domain

Use a DMARC policy with HubSpot

 

Connecting your email sending domain will help prevent your marketing emails from getting caught in spam filters. It increases the trustworthiness of your emails.

 

Generally, emails might arrive there but not be let through. Email service providers or policies don't necessarily send an error message back (although that would be unusual for Gmail). This is increasingly common when receiving email service providers notice tracking links in emails – which are in every HubSpot marketing email and cannot be switched off.

 

For key accounts, you could try these steps: https://knowledge.hubspot.com/email/contacts-not-receiving-your-marketing-emails They all require "cooperation" of the recipient which means that they don't scale well.

 

Best regards!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.

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