Email Throttling for Email Deliverability?

[EMcGrath]

We use Hubspot's sequencing ability for our outreach. We are considering options for ensuring email deliverability, and want to make sure we are understanding Hubspot's abilities as it pertains to throttling emails. Are there global settings we can set up to throttle the number of emails/ users we are putting in a sequence? Any other best practices you can recommend pertaining to email deliverability? 

Thank you!

[Unmatched]

Hey! We've built an app that will be able to help you with this. It's called Time Turner, and it allows you to throttle your HubSpot workflows and drip-feed your emails out over time. 

Let me know what you think? 

Here's the install link for Time Turner!

[EMcGrath]

This is all very helpful!  Thank you! @Jnix284 

[Jnix284]

You're welcome @EMcGrath, happy it was helpful! 

[Jnix284]

Hi @EMcGrath, happy to help with your question about throttling - here's the HubSpot knowledge base article regarding daily send limits.

[EMcGrath]

Thanks Jennifer! Is there a way to set global limits of emails being sent per day/ per sequence per day, or limit the number being sent per day by user? I don't see that outlined in the article, but know other outreach tools have global limit setting abilities.

[Jnix284]

Hi @EMcGrath, no, there's not a way to adjust them individually by user - the best option would be to create an internal process/policy around best practices and how everyone can work successfully within the limits.

[EMcGrath]

Thank you! Have you implemented processes/ policies around this within your organization? 

[Jnix284]

@EMcGrath in previous orgs - is this something that is an active concern/issue, where you have sales reps not able to send/work effectively? or is it a proactive evaluation where you want to make sure you're working within the limits?

[EMcGrath]

We have some concerns around email deliverability and ensuring our emails are reaching folks' inboxes and not their spam folders. We are working with a company to make sure our process/ infrastructure for outreach is set up in a way that doesn't put our outreach at risk.

One piece of feedback we've received from this vendor is that sending multiple emails at once can put deliverability at risk. It's my understanding that other outreach/ sequencing solutions have the ability to limit the number of emails sent at once and per day (i.e.- putting a batch of contacts into a sequence at once, but selaying sends at 3-5 minutes, versus all at once. Limiting the number of sends per day.)  I want to make sure I understand how we can limit our email deliverability risk, and how we can do that with our existing tools (Sequencing). 

[Jnix284 · Accepted solution]

@EMcGrath thanks for the background, completely understand wanting to mitigate the risk.

As a first step, if the company you're working with hasn't already, I would check your sending score so you know where you stand and can check the impact periodically.

Once you start sending sequences, you'll have the ability to review your sequences sender score direclty in HubSpot.

This score is based on bounce rate and reply rate - which is what your reps should be accountable to.

If you're using workflows to bulk enroll contacts in workflows, HubSpot will automatically throttle/delay the email sends:

When enrolling multiple contacts, a maximum of three emails can be sent per minute. (more about sequence enrollment here).

Even if your reps enroll contacts manually, it won't trigger a flood of emails at the same time.

It's worth incorporating this information in your training and/or processes so your reps know what to expect - if you expect your reps to be exceeding the limits regularly, I would include guidelines for individual limits in your sales process.

I hope this helps clarify how sequences help protect your sending score and deliverability, let me know if there's anything else I can help with!