Email Deliverability

SDormann
Member

Do emails that are Not Sent hurt email reputation?

Have been using HubSpot for a few months and looking in to prioritizing best ways to improve email health.

 

Assuming that we send to Unengaged Contacts, does number of  "Not Sent" hurt email reputation, even though they are not sent?

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Ben_M
Key Advisor

Do emails that are Not Sent hurt email reputation?

No. Not sent are ones that the system is preventing you from sending which would hurt your reputation further. Personally speaking I do not recommend the use of the "do not send to unengaged" functionality as while it is good intentioned, limits the reach of your database to inflate your open/click-through rates by only sending to recipients that have their engagement tracked.

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