Consolidated Hubspot Account Email Health Suffering

[asiaferguson]

Hello - 

Recently, one of our clients consolidated multiple Hubspot accounts  into 1 single Hubspot account and now email health has plumeted. 

Each of the original Hubspot accounts were for different brands. Each with their own list of contacts and each with a unique from email address. The email health in each were pretty good.

Once the new Hubspot account was created, I imported a master list from each of the old accounts into the new account - each brand now having its own list of contacts in that new, single account. Along with getting merged into one account, each brand's "from" email address changed (although remained brand-specific).

We've started sending brand-specific newsletters to their respective brand lists from the new single account and the email health for each is now abysmal. However, each brand was doing quite well when they were all in their own accounts.

I'm thinking the new from email address is playing a part, but I'm wondering if I'm on the right track with that or if there are other things I'm not considering.

TLDR: Consolidated multiple hubspot accounts into a single account for multiple brands. Each brand's contact list stayed the same but each brand's from email address changed (as well as the account they're being sent from, obviously). In their own Hubspot account, each brand had pretty good email health. Now that they are all in one account, email health is bad. 

Any insights or thoughts much appreciated! TIA!

[Jnix284 · Accepted solution]

Hi @asiaferguson - you mentioned that each brand still has a unique from account, but it's not the same as it was prior to the consolidation - a few questions:

1 - is each brand email the same domain as it was before, just a different user/email address?

2 - is each brand email a different domain from the other brands?

3 - are all 4 brands on the same email domain, they just have a unique from email?

If they are all using the same domain, but with unique from emails - then the health of each is impacting the health of all.

Also, if you had the individual accounts for a long time, the health scores were built up across multiple email sends, until you hit the same number of email sends, it's not really apples to apples.

Hope this helps!

[asiaferguson]

It helps, thanks!

Now that I look back at the emails that have been sent (I haven't been doing the sends myself), they are no longer using the same from email that they were in their individual accounts - which were all unique with their own domains. Instead, they are all using the SAME (new) from email address entirely regardless of brand.

So, instead of hello@<brandname>.io they are all using the same, (new) from email address.

[Jnix284]

@asiaferguson ah, yes, that definitely explains it - the email health is now combined across all 4 brands.

All the more reason to make sure there are Active EXCLUDE lists for Unsubscribed, Bounced, etc. to make sure that those contacts are excluded from future emails (by including those lists on the "Don't Send" recipients) - you'll also want to look at unengaged to make sure you get the lists reduced down to the contacts who want to hear from each brand, this will really help with improving the sender score (sending emails to people who don't open them is not great).