Connect your email sending domain to improve deliverability
07-19-2017 04:13 - edited 07-19-2017 04:14
Email filters have gotten smarter and stricter over the years, and may review your Domain Name Server (DNS) records to verify the From address sending the email. You can give HubSpot permission to send emails on your behalf by adding a few new records in your DNS. This also removes the “via HubSpot” that currently appears in the sender information at the top of your marketing emails in the inbox.
Why is this important?
Connecting your domain confirms that HubSpot is authorized to send messages from your company domain, and reduces the chances that your email might end up in the junk folder.
Work with your IT team to add the new records
Your IT team or web developer will need to add 3 new records to your DNS. This is a very simple process, but it's possible that they might not have done this before if you'd never used an Email Service Provider before to send marketing emails. Our Knowledge Team has explained the entire process in this article to explain why and how this is can be complete in a just a few minutes. To make the process as streamlined as possible, we recommend adding a member of your IT team as a user in HubSpot.
Here's a simple email you can copy and share with your IT team:
We are now sending marketing and automated emails through a new Email Service Provider called HubSpot. To give HubSpot authorization to send emails on our behalf, we need to add 3 new records to our DNS zone files for our company domain. This includes 2 CNAME records and 1 TXT record.
The values for these records are all provided in the HubSpot Domain Manager once we enter our company domain as an email sending domain. This article from HubSpot's team walks you through the entire process. If you need any help along the way, you can reach out to the HubSpot Support team anytime at 1-888-482-7768 x3.
After your domain is connected, you can check out more resources on HubSpot Academy to learn more about how to get the most out of the software. Click the icon below to explore email topics, or click here to dive into this HubSpot Project about how to create and send your first email!