Alias emails not collecting data.

[Jcouch9]

Hello, HubSpot community,

I'm in the process of setting up an evergreen campaign in workflows, but I'm having trouble getting my alias emails to log consistently. (opens, clicks, replies)

I'm using aliases to send these marketing emails to avoid overwhelming my personal inbox health and to prevent the need to switch to a third-party service like Mailchimp.

I've set up the aliases and they are sending fine without any issues regarding health or content. However, I'm only able to track every third email. If anyone has a solution to this, please let me know.

[franksteiner79]

Hi @Jcouch9 

Can you elaborate a bit on the point "However, I'm only able to track every third email"? What makes you think that? Where in the tool are you seeing that it is only every third email?

Based on what you are describing it sounds to me as if you are confusing marketing emails and sales emails. Could you share a screenshot of your workflow that shows the email send step?

Thanks

Frank

[Jcouch9]

This snippet should give you an idea of what I'm doing.

It's not exactly every third instance, but I've received some responses sporadically without a discernible pattern. Through the marketing emails dashboard, i have changed the defalt sender (My OG acount) and I am sending them under an alias I've created in my Outlook, which I've linked in the general settings as well as the individual email. I've not made changes to the global settings regarding aliases.

Regarding where I'm observing this, I can only view the data for a few of the emails I have sent for the specific contacts I'm testing.

[franksteiner79 · Accepted solution]

Hi @Jcouch9 

Thanks for the additional context!

2 observations:

1. One major thing I have noticed in the workflow is that your delays are too short - seems to be 10min. What this means you are giving the recipient 10min after the email is delivered to carry out any action - which would explain why contacts take a different path to the one you expect. Usually, depending on your business and industry you work with delays ranging from 1 to 7 or 10 days. Have you investigates some contacts that have enrolled to check the path they have taken? You can do so in the workflow under Details -> Enrollment History -> then search for a contact and check its enrollment/workflow history.
2. You are using "Opens" as a criteria, it is a notoriously unreliable criteria which can either be articifically inflated (preview loads, email server checks, etc.) or artificially reduced (e.g. Apple Privacy rules). I would always advice agains using marketing email opens at face value.

Using an email alias or not has no impact here, you are still sending from the same domain, which is the thing that impacts email deliverability. As does sending a lot of emails in a short amount of time, which is what you are currently doing - based on the last screenshot a recipient is getting 5 emails in less than one hour, which seems a bit much...

Frank

[Jcouch9]

Thanks for the reply. I currently have delays of 10 minutes to test the flows and accuracy. All emails are being sent in-house (same domain, with controlled outcomes), so it shouldn't affect health. The workflow is also working correctly. I understand the concern with how I am sorting, but our Evergreen is the first of its kind within our CRM. I am moving contacts to our open/targeted campaigns if I see any sign of life on the other end of an email or the website. 

While I'm not overly concerned about deliverability, I do want to ensure that this domain, which has been built out through 3 sequence campaigns, is maintaining good email health. I'm using aliases to manage this. If this approach is optional, I would appreciate your guidance. 

So, a sum of the questions : 

I am currently sending 125 emails per day from my one HubSpot email account. The idea is that I can increase the sending amount safely with individual Aliases. Does it matter to have them for personal email health?

Why would the alias not be tracking?

Do you have a different recommendation for tracking individual contact engagement?

What do you recommend if aliases differ from the Optimal option, more seats, third party? 

Thank you for the help.