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How should leaders evolve their focus as buyers continue to change? Our CEO Brian Halligan shares his insight in MIT Sloan Management Review's new Leadership Playbook: “When I was in business school at Sloan, the mantra was that your product needed to be 10 times better than the competition. That made sense then, but today the new mantra is that your customers’ experience needs to be 10 times better."

 

Here's the link: https://lnkd.in/gj-PWh2

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