Sharing Teaching Materials

[lauramunozUD]

I thought we could share teaching materials we use in our classrooms. 

I teach and my students are required to deveop buying personas as part of the digital marketing class

https://drive.google.com/drive/folders/1BOp3NBm9yRudKm_UE-Py4g1MpCxgxMOa?usp=sharing

[jgueron]

This is amazing, Laura! Thank you for sharing this resource. 

[awakin1]

Hi Laura

Love the presentation you’ve shared relating to personas - very generous and I hope you don’t mind that I have linked to it within the community on the blogpost (linked).  I can only currently share ideas for delivery (see link to post following) and would love your thoughts on this approach and to continue to work with you and other MarTech strategists here on the Education Partners site.  Hope this message finds you well!

https://community.hubspot.com/t5/Education-Partners/Sharing-Module-and-Course-Level-Ideas-Integratin...

[MrsPTMorris]

@lauramunozUD 

Hi Laura,

I've used that template before. How do you set up the lesson? What scenario do you give the students? How do you grade it? I used to do it as part of a Direct & Interactive marketing class where they had non-profit clients and needed to develop personas for online fundraising scenarios. 

[imoche]

Just cross-listing @RandyEmerson's post + syllabus - really, a full course he's built using the certifications and software:

Sample Syllabus featuring HubSpot Marketing Software Certification & Project (Full Course)

cc: @lauramunozUD @awakin1 @MrsPTMorris 

[kfreberg]

Thank you so much for sharing this, Laura! Greatly appreciate it and this will be great to use in our classes. 

[mjkushin]

Thank you for the share!

[mjkushin]

I've used Hubstpot certifications in a few courses. Attached is a brief write up of how I let my students choose from the inbound, email, and content marketing in my classes. I hope that it is of some help.

http://mattkushin.com/2017/02/13/considering-assigning-students-hubspot-academy-certification/

[jgueron]

Hi @mjkushin 

Thanks for sharing this and welcome to the community! 

[jgueron]

New Teaching Resource for Sales Professors

Sales conversations go better when they're personalized. Give your prospects industry insights so they can grow better.

With these templates, you'll get a set of email templates that students can use in conversations with prospects—everything from benchmarking against competition to identifying growth opportunities for prospects. Using market intelligence helps prospects trust and see your students as leaders—use it to close more deals, and to develop stronger relationships with prospects and customers.

HubSpot got together with SimilarWeb to provide email templates & tactics for better sales convos. Check it out here. 

[jgueron]

New Resource for anyone requiring Student Presentations!

Delivering a pitch that inspires is much easier said than done. That's why we created this Pitch Deck Template: so students can spend less time focusing on the little details that go into making your deck and more time out there actually pitching!

Backed by learnings from other successful pitches, this template includes all the slides you'll need laid out in a beautiful format so you can put your best foot forward. 

The template is full of instructions, tips, and tricks that will guide you to getting the most out of the template without having to spend your whole day in PowerPoint.

[jgueron]

All of our Syllabi are updated as of July 2019! 

More info here. 

[jgueron]

New Resource for Professors teaching Video Marketing

We worked with Thinkmojo, Inc. to bring you examples of excellent video marketing from tech and e-commerce companies like SurveyMonkey, Wistia, and more. 

Take a look here. 

[jgueron]

New Resource for Professors teaching Sales & Data

Over the past decade, prospects have become tougher to reach, more skeptical, and less willing to open up. Data is the only solution for poorly-targeted sales efforts. That's why we created a guide on utilizing sales intelligence to crush quota.

Download now: https://hubs.ly/H0kdQlW0

[DianneMcDermott]

Thank you for this.  I also teach buyer personas and this will be very helpful as an in class team project! 

[jgueron]

Teaching Resources regarding Productivity and setting team goals 

How can your students upgrades your processes to be more productive in 2019 and beyond - espeically as it relates to teamwork projects?

HubSpot got together with the masterminds at Trello to bring you a guide to getting a team aligned for 2020: https://hubs.ly/H0kmWPL0

Students will learn about both sides of productivity—the tactical and the personal. From setting S.M.A.R.T. goals to fostering an environment of psychological safety, students will be ready to start aligning their team around productivity.

[jgueron]

Teaching Resources for Event Management Courses

HubSpot just released a short series of slides on LinkedIn outlining the Four Major Benefits of Event Marketing. 

Speaking of events, let us know if you're coming to INBOUND! 

[awakin1]

This material will be useful for a seminar in Sales and Events module - very timely. Thanks!

[BrandPhD]

Thanks so much for starting this thread and sharing Laura. The info you have provided will definitely help with  my semester-long group project.

[GlennMillerLupo]

A huge thank you for sharing this for so many reasons! super beneficial to the community...

[MaryJacobs]

Laura, thanks for this information.

Valuable resource.

Mary Jacobs, MA

Director-Center for Sales Innovation

St Catherine University

[jgueron]

Advertising, a Look Behind the Screens

Steakhouse ads for someone on a vegan diet. 

Video game ads for someone without a gaming system.

Car ads after you already signed your lease.

Advertising can get a bad rap. Customers don’t hate ads, they hate bad ads. And marketers have a responsibility to create ads that connect with people. Offering them opportunities to laugh, cry, and learn. Advertisements of the future will solve for the customer and continue to drive business results. But no one said it was going to be easy. 

That’s why we’re teaming up with the experts to provide you an extra set of hands. We’re partnering with the teams at Facebook, Google, and LinkedIn to give you the knowledge and tools to reach your customers and grow your business. Empowering you to create quality ads that your customers deserve and your business is proud of. 

[jgueron]

The secret is out!

HubSpot worked with @Litmus to show you the behind the scenes of our top performing emails. In this free guide, you'll see our best email campaigns including conversion rates, design, copy, and insights from our email teams: https://hubs.ly/H0lmhsq0

[jgueron]

For any professors that have had issues explaining the process of adding your students as users to your students, and taking certification, we've come up with a new guide/powerpoint you can use in your classes. 

Here it is! 

[jgueron]

We teamed up with PandaDoc to give you a 24-pack of free sales templates tried and true by our very own sales teams. Send them to your sales team to save time & move those revenue numbers up: https://hubs.ly/H0lpx6J0

[jgueron]

Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Here are 11 landing page best practices to make sure your pages are set up to convert.

Find our more here

[jgueron]

Building customer loyalty and retention is a job across sales, marketing, and customer support teams, but often, process gets in the way.

We worked with Calendly to bring you a free guide (& checklists!) on how best in class companies build customer loyalty and retention.

Find our more here. 

[jgueron]

The Data Driven Marketer's Guide and Templates For Analytics and Reporting Automation:

https://hubs.ly/H0mcpNN0

[jgueron]

Coming soon!

How to Build a Paid Media Strategy 💵 Sign up to get notified for this free course, which is designed to educate marketers and business leaders on how to create an effective paid media strategy that maximizes return on investment:

https://hubs.ly/H0m5mDC0

[jgueron]

It’s a new year (not to mention, a new decade), and with it comes a new era of SEO. And for those curious to know what it looks like, we have some insights from Moz’s SEO scientist. ‪▪️Low-click landscapes‬

▪️More localized opportunities‬

▪️More on-page SERP options for brand awareness ‪

Learn how your students can leverage these changes: https://hubs.ly/H0mG8Bw0