Sharing Module and Course Level Ideas - Integrating Hubspot for Applied Learning
I wanted to see how other folks were integrating HubSpot into their modules and offer the following examples from my own practice. What do you do? Also - what might you do differently on these examples/. Please share your opinions below!
1. Sales and Events (Undergraduate 2nd Year’s)
Delivering an active learning project based experience supporting the sales of a company called www.madlug.com. Students must set up either a B2B or B2C webinar and as part of that process (think about landing pages which procure contacts etc), they are charged with promoting AND selling the bags. I aim to use the free CRM tool and need to research how easy it is for teams to use that tool or how best to integrate it into the sales and marketing process..
2. The Marketing and Technology Nexus (Undergraduate Final Years)
The aim with this final year module is for students to trial elements of the hubspot platform on a site which I am currently developing (a blog really) which is called ALTMarketing and is related to active learning technologies in marketing - see here for a recent blog post introducing Hubspot as MarTech platform: https://altmarketing887512341.wordpress.com/2019/06/04/using-martech-in-the-classroom-and-beyond/
I will make it live as a business level site on Wordpress.com and integrate HubSpot. First we’ll consider developing personas (what do folks like us into MarTech in learning look like?). Love the work of Laura Munoz MD whose shared some great slides here https://drive.google.com/drive/u/0/mobile/folders/1BOp3NBm9yRudKm_UE-Py4g1MpCxgxMOa?usp=sharing.
I will then work with the cohort to create or use a downloadable product (possibly from the HubSpot bank of resources) and have students use this to get sign ups and to do split tests on landing pages and to integrate social media. Finally, we will explore automation and email marketing around this context. This will form part of a practicum/seminar which will happen each week and will layer upon the theoretical perspectives discussed. Their final report will be based on creating a Digital Marketing plan for either a) Madlug.comor b) TheSurfProject.org which are great projects for social good and important for “Education for Sustainable Development, which includes ethical internationalisation” - part of the UN’s sustainable development agenda.
What are your thoughts on this or how are you applying HubSpot in your teaching practice?