Product and Market Planning course ideas
I am teaching a product and market planning course this Fall where the students come up with a new product extension work on the launch from both product management and product marketing management perspectives. I taught it before in-person (no HubSpot) and am now teaching it online. Julia Gueron provided some great suggestions and I am leaning towards the Inbound certificate and individual lessons. I was wondering if anyone else taught this type of course before and used HubSpot within it. Julia also mentioned the ELEVATE course although I haven't taken that one before.
Below is the course description for reference: Comprehensive study of the techniques of product planning and development. Team approach to product idea generation, concept development, technical and economic screening, and product concept testing and commercialization, including the development of a marketing and promotion plan.