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HubSpot's New Lessons

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Academy Team

We'll post any new lessons on this thread. Feel free to post responses and questions! 

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Academy Team

New Lesson Alert! 

 

We've created a short, 5-minute lesson on how to use LinkedIn's Sales Navigator with HubSpot. This is a great tool for students in sales courses and brings contact and company insights from LinkedIn Sales Navigator into HubSpot records.

 

Among things students will learn: 

  • View shared connections, experiences, and interests, plus a link to the contact's recent activity stream.
  • Quickly find other leads at the same company and add them to your Sales Navigator leads list.
  • Learn more about the companies in your database
  • Recommended Leads: With whom in the organization do you share connections or interests? 
  • News: What’s going on at the company? Have they released a new product recently, or hired a new executive? Use this tab to bring context to your sales outreach.

Here is where you can connect HubSpot and Linkedin: https://www.hubspot.com/integrations/linkedin-sales-navigator

 

Tell us how this integration is working for you and post/comment with questions! We'd love to hear from you Smiley Happy 

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Academy Team

If you're looking for quick videos to spur discussion in your classroom, there are a few youtube channels that would serve as excellent sources of content: 

 

Hubspot Academy has several short lessons that are HubSpot-specific AND software agnostic. Feel free to subscribe to get regular updates on this.

 

Hubspot's Youtube channel has not only has short lessons, but customer stories. This could be a great jumping-off point for use cases or case studies.

 

Some really useful playlists for the classroom (and beyond!)

Academy Team

Our Latin-America and Iberia Marketing colleague said it best: 

 

"I learned a lot from the Brand Engagement and Emotional Connection course! It’s taught by Amanda Slavin, CEO of CatalystCreativ. She proposes a great 7-step methodology that you can use to track where your audience is and how you can increase the level of engagement with your brand, which can be very hard to do as a marketer."

 

Here is the link if you want to give it a try: https://academy.hubspot.com/courses/brand-engagement 

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Academy Team

HubSpot has a NEW Youtube Marketing Course in HubSpot Academy called YouTube Marketing Course: Successful Strategies to Grow and Optimize Your YouTube Channel in 2019. The link is here: https://academy.hubspot.com/courses/youtube-marketing

 

Students will learn to build their audience and ]brand on YouTube, the world’s second largest search engine behind Google. They will learn from YouTube influencers and experts on how to create a successful YouTube channel, create engaging videos people want to share, optimize videos for higher visibility, take advantage of YouTube SEO, get more video views and channel subscribers, and monetize their channel.

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Academy Team

There are several NEW lessons that we've included into HubSpot Academy in May: 

 

Sales

  • Customer Success and Account Health Checks
  • Learn how to use HubSpot's integration with LinkedIn Sales Navigator
  • Managing Your Sales to Customer Success Handoff 

Analytics and Reporting 

  • Setting Up Your HubSpot Account for Custom Reporting

Using the HubSpot Software

  • Setting Up Your HubSpot Account for Custom Reporting
  • Managing Your Events in HubSpot
  • Measuring the Growth of Your Contacts Database
  • Learn how to use HubSpot's integration with LinkedIn Sales Navigator
  • Foundations of Service Hub Starter

Managing Relationships with Clients

  • Customer Success and Account Health Checks
  • Learn how to use HubSpot's integration with LinkedIn Sales Navigator
  • Managing Your Sales to Customer Success Handoff 

General Skills

  • Writing for HubSpot Academy
  • Getting Started with the HubSpot Community

Marketing

  • Controlling Audience Access to Content in HubSpot
  • Measuring the Success of Your Email Marketing Efforts in HubSpot
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Academy Team

In our new Video Marketing Course, we have an entire lesson on the best types of online video content with real life examples from brands we love.

 

Learn the definitions of video types , and watch the free course to see how brands bring these to life so you can apply students can learn about how to apply them to a business:

Start and Grow Your Video Marketing Strategy

 

 

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Academy Team

In our new Video Marketing Course, we have an entire lesson on the best types of online video content with real life examples from brands we love.

 

Learn the definitions of video types , and watch the free course to see how brands bring these to life so you can apply students can learn about how to apply them to a business:

Start and Grow Your Video Marketing Strategy

 

 

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Academy Team

To accomodate industry trends that are constantly changing, HubSpot Academy creates short courses that we can easily update. One of our most popular short courses is "Developing an End-to-End Instagram Marketing Strategy For Your Business

 

Consider including this in your coursework or have students complete an assignment around it. 

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Academy Team

Coming soon - we have a new Content Strategy Course! 

 

Students will learn how to build an effective content marketing strategy from experts at HubSpot and industry experts Andy Crestodina, Larry Kim, and Sujan Patel.

 

Pre-register to get notified here

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