There is new content on the Inbound Marketing Certification that will be live as of 28 June, 2019
Current content:
Understanding Conversions
Video: Defining a conversion
Quiz
Video: Why are conversions important to inbound marketing?
Video: How to build a conversion path
Quiz
How to calculate your conversion rate
Creating a Conversion Optimization Strategy
Video: Why is conversion optimization important to inbound marketing?
Quiz
Video: How to implement conversion optimization
Video: What role do reporting and analytics play in conversion optimization
Quiz
New, Consolidated content:
New title: Understanding Conversion Strategy
Video: Why are conversions important to inbound marketing?
Reason for keeping: Sets up the “why” element of this lesson well.
Video: How to build a conversion path
Reason for keeping: Introduces the premise of a conversion path and how elements of your website can feed together -- it also mentions the concept of landing pages and forms without explicitly mentioning HubSpot
Video: What is conversion rate optimization
Renamed from “Why is conversion optimization important to inbound marketing? To reduce redundancy of the title but still align with the content
Video: How to implement conversion optimization
Reason for keeping: aligns with former video and gives tactic steps users can take to get started
Consolidated quiz
Another change coming to the Inbound Marketing Certification (although minor) will be the consolidation of the 6 quizzes seen within the Social Media class. This is to reduce the number of components seen on the left hand sidebar from 12 to 7.