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Convo & Updates: Inbound Marketing Certification

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Academy Team

Check out this thread for 

  • conversations
  • questions
  • updates 

about the Inbound Marketing Certification

 

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Academy Team

There is new content on the Inbound Marketing Certification that will be live as of 28 June, 2019

 

Current content:


Understanding Conversions

  • Video: Defining a conversion
  • Quiz
  • Video: Why are conversions important to inbound marketing?
  • Video: How to build a conversion path
  • Quiz
  • How to calculate your conversion rate

Creating a Conversion Optimization Strategy

  • Video: Why is conversion optimization important to inbound marketing?
  • Quiz
  • Video: How to implement conversion optimization
  • Video: What role do reporting and analytics play in conversion optimization
  • Quiz

New, Consolidated content:

New title: Understanding Conversion Strategy

  • Video: Why are conversions important to inbound marketing?
    • Reason for keeping: Sets up the “why” element of this lesson well.
  • Video: How to build a conversion path
    • Reason for keeping: Introduces the premise of a conversion path and how elements of your website can feed together -- it also mentions the concept of landing pages and forms without explicitly mentioning HubSpot
  • Video: What is conversion rate optimization
    • Renamed from “Why is conversion optimization important to inbound marketing?  To reduce redundancy of the title but still align with the content
  • Video: How to implement conversion optimization
    • Reason for keeping: aligns with former video and gives tactic steps users can take to get started
  • Consolidated quiz 
Another change coming to the Inbound Marketing Certification (although minor) will be the consolidation of the 6 quizzes seen within the Social Media class. This is to reduce the number of components seen on the left hand sidebar from 12 to 7. 
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