Convo & Updates: Inbound Marketing Certification

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Academy Team

Check out this thread for 

  • conversations
  • questions
  • updates 

about the Inbound Marketing Certification

 

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Academy Team

There is new content on the Inbound Marketing Certification that will be live as of 28 June, 2019

 

Current content:


Understanding Conversions

  • Video: Defining a conversion
  • Quiz
  • Video: Why are conversions important to inbound marketing?
  • Video: How to build a conversion path
  • Quiz
  • How to calculate your conversion rate

Creating a Conversion Optimization Strategy

  • Video: Why is conversion optimization important to inbound marketing?
  • Quiz
  • Video: How to implement conversion optimization
  • Video: What role do reporting and analytics play in conversion optimization
  • Quiz

New, Consolidated content:

New title: Understanding Conversion Strategy

  • Video: Why are conversions important to inbound marketing?
    • Reason for keeping: Sets up the “why” element of this lesson well.
  • Video: How to build a conversion path
    • Reason for keeping: Introduces the premise of a conversion path and how elements of your website can feed together -- it also mentions the concept of landing pages and forms without explicitly mentioning HubSpot
  • Video: What is conversion rate optimization
    • Renamed from “Why is conversion optimization important to inbound marketing?  To reduce redundancy of the title but still align with the content
  • Video: How to implement conversion optimization
    • Reason for keeping: aligns with former video and gives tactic steps users can take to get started
  • Consolidated quiz 
Another change coming to the Inbound Marketing Certification (although minor) will be the consolidation of the 6 quizzes seen within the Social Media class. This is to reduce the number of components seen on the left hand sidebar from 12 to 7. 
Regular Contributor

It makes sense and looks better. I just have finished watching it and find it pretty cool!

Academy Team

So glad it was helpful!