As you use the Content Marketing Certification in yourcourse, you may want to refer to these great examples, as posted by SEJ (Search Engine Journal):
Use these in class to provide great examples of why Content Marketing is important.
If you're interested in the Content Marketing Certification, the Content Strategy short course may be interesting as well :
Now live in HubSpot Academy! 🎓 A successful content strategy is telling your business's story in a way that attracts, engages and delights your audience through each stage of the buyer's journey. All of which you'll learn how to do in this course.
3hr 29 minutes completion time
Our new Content Strategy Course: https://hubs.ly/H0kcsf30