Please feel free to use this thread to get ideas for class discussion or reflection topics! We at HubSpot will be posting regularly but would love to see others post their ideas as well.
Discuss the obligations of platforms in the gig economy and in corporate transparency, especially in light of the larger themes of the article, including:
The obligation to be transparent and upfront about companies interact with workers
Increasingly, setting SMART goals is a great way for employees to show their employers their value. What is an example of a SMART goal that you would have once you start a new job or internship?
Practice a job interview response where you set a SMART goal.
The holiday season for data nerds.” “The most highly anticipated slide deck in Silicon Valley.” These are some of the words used by Recode to describe Mary Meeker’s annual Internet Trends report. Here, we have a look at some of the key takeaways of the 2019 report for marketers and businesses.
This summer, Nike says it will roll out Nike Fit: a new app that allows customers to virtually “try on” shoes using augmented reality (AR). And sure, that’s cool and all -- but what does it have to do with you and your business?
Here’s a look at the new Nike Fit technology, and what other companies can learn from it.
Consider how HubSpot navigatess GDPR, the implications of GDPR on traditional marketing, and how marketing automation has changed to accomodate GDPR both in Europe and elsewhere.
After reading the article, how does relate to Inbound Marketing, and the idea of giving consumers control and agency?
Look into Google and Facebook's recent initatives into the same idea. How are they similar yet different?
Although this won't impact impact HubSpot's tracking directly, it would impact conversation tracking, optimization, and website retargeting abilities of Google and Facebook.
SEO for WhatsApp will start to get more competitive. What are the implications of this for marketing professionals?
Take a look at the various examples of embedded chat at the bottom of the blog post. How have these companies made consuming content a more active experience for their customers?
Google recently announced that it’s rolling out a redesigned mobile search results page. How will that impact your business? Here’s a look at the changes, and what businesses might want to consider when they take effect.