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Class Discussion Thread

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Academy Team

Please feel free to use this thread to get ideas for class discussion or reflection topics! We at HubSpot will be posting regularly but would love to see others post their ideas as well. 

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Academy Team

The use of WhatsApp to Boost Lead Generation and Sales

 

Article: 

 

 

Questions:

 

  • SEO for WhatsApp will start to get more competitive. What are the implications of this for marketing professionals? 
  • Take a look at the various examples of embedded chat at the bottom of the blog post. How have these companies made consuming content a more active experience for their customers? 
Academy Team

Google recently announced that it’s rolling out a redesigned mobile search results page. How will that impact your business? Here’s a look at the changes, and what businesses might want to consider when they take effect.

 

Articles: 

 

Question:

 

  • How will this change impact organic v. paid search results? 
  • Read through the reactions and comments on the linkedin feed and the articles. What are some common themes? Do you disagree or agree, and why? 

 

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Academy Team

Apple's idea of Privacy Preserving Ad Click Attribution, meant to make ads more privat eand less jarring to website visitors.

 

Article:

 

Questions: 

 

  • After reading the article, how does relate to Inbound Marketing, and the idea of giving consumers control and agency? 
  • Look into Google and Facebook's recent initatives into the same idea. How are they similar yet different?

Although this won't impact impact HubSpot's tracking directly, it would impact conversation tracking, optimization, and website retargeting abilities of Google and Facebook. 

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Academy Team

GDPR One Year Later 

 

Article: 

Questions:

  • Consider how HubSpot navigatess GDPR, the implications of GDPR on traditional marketing, and how marketing automation has changed to accomodate GDPR both in Europe and elsewhere.
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Academy Team

This summer, Nike says it will roll out Nike Fit: a new app that allows customers to virtually “try on” shoes using augmented reality (AR). And sure, that’s cool and all -- but what does it have to do with you and your business?


Here’s a look at the new Nike Fit technology, and what other companies can learn from it.

 

Article: 

 

Question: 

 

  • What are some the ways a business could use technology like AR to reduce friction for customers? 
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Academy Team

The holiday season for data nerds.” “The most highly anticipated slide deck in Silicon Valley.” These are some of the words used by Recode to describe Mary Meeker’s annual Internet Trends report. Here, we have a look at some of the key takeaways of the 2019 report for marketers and businesses.

 

Articles: 

Questions: 

 

  • How can businesses incorporate these findings into its strategies? 
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Academy Team

Using SMART Goals

 

Article: 

 

Questions:

 

  • Increasingly, setting SMART goals is a great way for employees to show their employers their value. What is an example of a SMART goal that you would have once you start a new job or internship? 
  • Practice a job interview response where you set a SMART goal. 
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Academy Team

Instagram will soon allow brands to promote posts from influencers who promote their products or services.

 

Articles: 

 

Questions: 

  • What are the implications for this new type of advertising on Instagram for brands, influencers, and Small- to Medium-size businesses? 
  • What does this change say about the need for authentic relationships between brands and consumers? 
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Academy Team

Why the Gig Economy’s Minimum Wage Debate Matters to Platforms

 

Article: 

Questions:

Discuss the obligations of platforms in the gig economy and in corporate transparency, especially in light of the larger themes of the article, including: 

 

  • The obligation to be transparent and upfront about companies interact with workers
  • How or where workers spend their working hours
  • The term "micro-economy" 
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Occasional Contributor

Some great ideas developing Julia - thanks for sharing

Visitor

This is great, Julia! I think one thing I have seen being discussed a lot amongst professors now is how and what we cover related to influencers.

 

I'm currently working on an independent study this term with a student who will be working with me this fall and would be happy to share the readings and activities I'll be assigning with you all if you would like.

 

Here are some of the readings I have so far:

 

Differences in Types of Influencers

 

Payment and Identification

Case studies

Academy Team

Thanks @kfreberg ! This is great Smiley Happy 

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