May 3, 2019 10:49 AM - edited May 7, 2019 1:16 PM
We're so glad to have you join the Education Partner Community here at HubSpot. This is your space to ask questions, connect, and chat about the education. Please take a moment and answer a few questions. We'd all love to get to know you:
To get things started: I'm Julia Gueron and I help HubSpot manage partnerships with college and university faculty members interested in using our resources. My job is to serve our community of educators in using Hubspot in a way that best fits their needs, and developing new ideas to serve educators. If you have an idea to make HubSpot better work for you... I'm your person! I am based out of HubSpot's headquarters in Cambridge, Massachusetts.
In addition to using this space for conversations, opinions, and sharing, we will use this space to share updates, events, opportunities, and more.
Jun 20, 2019 8:08 AM
This is a great asset - I have been looking for a community of educators teaching digital marketing!
I'm Dianne - teaching marketing, social media, integrated marcom, AND digital marketing at North Shore Community College in Massachusetts.
Prior to NSCC I ran a small ad agency for 12 yrs and before that marcom in high tech for more years than I want to confess. Teaching full time for just 5 years.
I'm especially proud that we will launch a Digital & Social Marketing AS this year. Full approval by the MA board of higer ed this fall with enrollments beginning immediately. It's VERY skills based! I've used Hubspot education materials for several years and will put one of the certifications in my digital marketing course for this Fall.
I'm REALLY excited to hear about the challenges, successes, and directions everyone is taking.
Jun 19, 2019 11:55 AM
Hello! I'm Emily. I teach in the Department of Communication at West Texas A&M University. My courses include New Media, Media Design, and PR Practicum, which is for our student-run PR firm. We have used the HubSpot training/certifications in Content Marketing and Social Media for both New Media and with the student PR firm. Great content, which I'm grateful to have as a resource and as a third-party endorsement for our students!
Jun 18, 2019 2:22 PM
I´m Juan Pablo and i´m teaching Inbound Marketing since 2016 in three different business schools and also corporate learning for MarkCom departments. I´m huspot user since 2013 and partner since 2014 with a deep understanding of Marketing and sales Hub. ( starting to learn Service Hub)
I´m also kenote speaker in arround 10 events per year,
I like to research in the intersection of Inbound & IA ( wiith IBM Watson)
So glad to be in this group 😉
Jun 18, 2019 1:29 PM - edited Jun 18, 2019 1:31 PM
Hi, I am Michele Cunningham and from the University of Denver. Over the past two years I have used HubSpot in a variety of classes and uses including:
B2B Marketing - content marketing and buyer personas
Digital Marketing - email marketing certificates
Selling in Digital Age - sales certificates
Jun 18, 2019 10:57 AM
I am Bernardo Vorderwinkler from Mexico City and I work as Operations Manager at the Inbound Agency Cu4tro. I´ve been working on the agency for about 3 years now, and that has been also the time I´ve been using HubSpot. I mainly Work with the Sales, Marketing and Service Modules, Specializing on automation processes and efficency reading of my team through the service module.
During my third year in Cu4tro, I was invited by Universidad Anáhuac to teach on a digital marketing diplomat every 6 months, this year I will be taking part in 2 diplomats: Strategyc digital marketing and Digital Marketing for touristic enterprises.
Before starting with the diplomats I worked on the continuous education department of Cu4tro, helping out clients with their HubSpot certifications. Back then I had no acces to the Educational Syllabus wich has been a great tool for developing my classes next to the clss design module og the HubSpot Trainer Certification.
If you live in the Mexico City area, or you are going to Inbound this year, let me know! I´m a very open an extroverted person who loves to talk about inbound marketing and have very few chances to do it out of a professional context.
Jun 18, 2019 10:32 AM
Hi I'm Dr. Jason Geesey -
I'm the program chair at CSU Global and will teach the various marketing courses which include digital marketing.
I've just started using Hubspot
I'm looking forward to joining the community.
Jun 12, 2019 7:41 PM
Hello Everyone! I'm Randy Harrison and I am an active marketing consultant and professor at Emerson College in Boston.
I was a dot.com era survivor, where I literally got injected with the dream of one-to-one marketing as articulated by the amazing visionaries Peppers and Rodgers. It took us a while to get here, but here we are!, all of us inventing the future on the fly.
This is the guiding principle that first led me to partner with HubSpot Academy to bring in a variety of HubSpot assets into my course architecture in the quest to create the most relevant learning expereinces for my students, and help them develop both the hard and soft skills to create value.
My first encounter with HubSpot was at an AMA (American Marketing Association) Boston event featuring HubSpot founder Brian Halligan, which had to be in the 2000's somewhere. I have a direct marketing background and what struck me listening to Brian then was how intuitive the Inbound methodology was. It made perfect sense.
I was also struck by how connected Inbound was to direct marketing best practice, and how digital coupled with the Inbound Methodology was setting up a new day in bringing all the measurable aspects of direct, such as leads, conversions, response rates, and so on into the mainstream in a manner that supported the one-to-one vision of earlier days. And so it was, and now so it is, spectacularly so.
Jun 12, 2019 12:25 PM
This is fanstastic! Thank you for the invitation.
I love to collaborate so please reach out to me if you have questions.
Jun 11, 2019 3:24 PM - edited Jun 11, 2019 3:26 PM
I'm Paula Morris, Professor of the Practice at Salisbury University's Perdue School of Business. I've been at SU since 1997 and I'm one of the original HubSpot Education Partners.
I love teaching digital natives to use their "toys as tools." Having learned to communicate with computers with punched cards (yes, that dates me.) I find teaching marketing in our digital world fascinating, exciting, and really messy.
Currently, I teach a Content Creation and Inbound Marketing class. In the class, we created a webpage and blog, https://www.ourfirstjobsearch.com/. This project is experiential learning in the real world; No simulations here!
Using HubSpot's platform, we run digital marketing campaigns and then we get the fun part... we analyze data to determine the impact of those campaigns.
I'd love to hear more about what you are doing!
Jun 19, 2019 11:46 AM
I love that phrasing -- "toys as tools"! That's definitely where I see our students need help, too. They know how to use all of the social media platforms, but switching a gear to use them *professionally* is a new concept to most of them.
Jun 19, 2019 8:34 PM
There are so many new concepts! Watching their light bulbs come on is fun. I had each student run a digital campaign using their own social sites to drive traffic to ours... WOW, that was a new concept for them! The AHA moments ranged from, "It would have worked better if I set things up the way you told us to do it" to, "I don't have a very big social network."
@ekinsky What cool experiments have you tried?
Jun 7, 2019 12:38 PM
I'm Kristen (often lovingly shortened to KG) and I'm the Learning & Development Specialist on the HubSpot Academy team.
I've been at HubSpot for about 2 years, and have been in the tech/software education space for about 13 years.My role is to focus on the methodologies and documentation of the instructional design framework/processes of the Academy team and supporting the professors building their instructional design skills.
If you love talking about learning, let's chat!
Jun 5, 2019 2:45 PM
My name is Dalila Franzolini. I am part of the Education Partner Program team at HubSpot, and take care of our LATAM + IBERIA partnerships with professors and universities.
I have been at HubSpot for 6 months and I'm also based in the Cambridge office.
I'm very excited to witness the EPP unstoppable growth in Latin American and European countries! Feel free to reach out to me if you're curious to learn more about this 🙂
Jun 5, 2019 10:49 AM
Hi there! My name is Adriti, Service Hub Professor on the Academy team. Service Hub just turned a year old, and it certainly has come a long way .
If you have any questions about Service Hub, let's chat!
Jun 5, 2019 9:50 AM
My name is Jorie and I'm an inbound professor on the Academy team. I focus primarily on reporting and advertising content, with occasional dabblings in the world of conversion and CRO.
I have been at HubSpot for three years and I'm also based in the Cambridge office.
My favorite Academy certifications to date are:
Let me know how I can best support you. Always here to help!
May 28, 2019 12:09 PM
I am Laura Munoz, associate profesor of Marketing at Univ of Dallas, and I teach mktg principles, digital marketing, professional selling and negotiations, and mktg at the MBA level. I have been using Hubpsot for the last 2 years and I love it! More importantly, my students love it and they brag about it.
I require the inbound mktg certification for my digital mktg class, I have it as well. I also use the software and we design CTAs, landing pages, thank you pages, and 2 or 3 emails.
I am looking to ways to implement Hubpsot into my principles class.
I also use Hubpsot's content in my online MBA class for their weekly discussions.
Looking forward to learn from everyone!
May 24, 2019 8:46 AM
Hey everyone. I'm Isaac - I lead our Education Partner Program and I've been working with our Education Partners for almost three years now.
While I don't teach anymore, I taught Digital Marketing Strategy for a semester at University of Florida in their Masters program.
I am looking forward to supporting everyone in this community as you build out you courses and help students graduate with everything they need to launch amazing careers and full lives!