Jun 3, 2019 5:30 PM - last edited on Aug 14, 2019 10:22 AM by jgueron
I thought we could share teaching materials we use in our classrooms.
I teach and my students are required to deveop buying personas as part of the digital marketing class
Jan 23, 2020 1:23 PM
How should leaders evolve their focus as buyers continue to change? Our CEO Brian Halligan shares his insight in MIT Sloan Management Review's new Leadership Playbook: “When I was in business school at Sloan, the mantra was that your product needed to be 10 times better than the competition. That made sense then, but today the new mantra is that your customers’ experience needs to be 10 times better."
Feb 24, 2020 5:47 PM
Today's customers can leave their feedback anywhere, at any time. That's why we gathered top CX and marketing executives for a live panel debate on how to win in the Feedback Economy. Watch the recording here: