I thought we could share teaching materials we use in our classrooms.
I teach and my students are required to deveop buying personas as part of the digital marketing class
Apr 16, 2020 2:54 PM
Mar 30, 2020 1:48 PM
Feb 24, 2020 5:47 PM
Today's customers can leave their feedback anywhere, at any time. That's why we gathered top CX and marketing executives for a live panel debate on how to win in the Feedback Economy. Watch the recording here:
Feb 24, 2020 5:46 PM
PandaDoc and HubSpot sales teams came together to share their sales-closing secrets. We've got a guide, scripts, and templates for you to teach your students sales the right away:
Feb 24, 2020 5:45 PM
Feb 24, 2020 5:45 PM
Our newest report on the state of marketing has statistics from over 3,400 marketers and insights from nine industry experts. Get access to the data you need to make better decisions this year.
Jan 23, 2020 1:23 PM
How should leaders evolve their focus as buyers continue to change? Our CEO Brian Halligan shares his insight in MIT Sloan Management Review's new Leadership Playbook: “When I was in business school at Sloan, the mantra was that your product needed to be 10 times better than the competition. That made sense then, but today the new mantra is that your customers’ experience needs to be 10 times better."
Jan 23, 2020 1:20 PM
It’s a new year (not to mention, a new decade), and with it comes a new era of SEO. And for those curious to know what it looks like, we have some insights from Moz’s SEO scientist. ▪️Low-click landscapes
▪️More localized opportunities
▪️More on-page SERP options for brand awareness
Learn how your students can leverage these changes: https://hubs.ly/H0mG8Bw0
Dec 16, 2019 2:52 PM
How to Build a Paid Media Strategy 💵 Sign up to get notified for this free course, which is designed to educate marketers and business leaders on how to create an effective paid media strategy that maximizes return on investment:
Dec 16, 2019 2:47 PM
Building customer loyalty and retention is a job across sales, marketing, and customer support teams, but often, process gets in the way.
We worked with Calendly to bring you a free guide (& checklists!) on how best in class companies build customer loyalty and retention.
Dec 16, 2019 2:46 PM
Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Here are 11 landing page best practices to make sure your pages are set up to convert.
Nov 14, 2019 2:09 PM
Nov 5, 2019 1:00 PM
For any professors that have had issues explaining the process of adding your students as users to your students, and taking certification, we've come up with a new guide/powerpoint you can use in your classes.
Oct 31, 2019 10:24 AM
The secret is out!
HubSpot worked with @Litmus to show you the behind the scenes of our top performing emails. In this free guide, you'll see our best email campaigns including conversion rates, design, copy, and insights from our email teams: https://hubs.ly/H0lmhsq0
Oct 31, 2019 10:14 AM
Steakhouse ads for someone on a vegan diet.
Video game ads for someone without a gaming system.
Car ads after you already signed your lease.
Advertising can get a bad rap. Customers don’t hate ads, they hate bad ads. And marketers have a responsibility to create ads that connect with people. Offering them opportunities to laugh, cry, and learn. Advertisements of the future will solve for the customer and continue to drive business results. But no one said it was going to be easy.
That’s why we’re teaming up with the experts to provide you an extra set of hands. We’re partnering with the teams at Facebook, Google, and LinkedIn to give you the knowledge and tools to reach your customers and grow your business. Empowering you to create quality ads that your customers deserve and your business is proud of.
Oct 21, 2019 11:19 AM - edited Oct 21, 2019 11:19 AM
Laura, thanks for this information.
Mary Jacobs, MA
Director-Center for Sales Innovation
St Catherine University
Sep 10, 2019 11:48 AM - edited Sep 12, 2019 7:22 PM
Thanks so much for starting this thread and sharing Laura. The info you have provided will definitely help with my semester-long group project.
Aug 23, 2019 10:31 AM