Sharing Teaching Materials

[lauramunozUD]

I thought we could share teaching materials we use in our classrooms. 

I teach and my students are required to deveop buying personas as part of the digital marketing class

https://drive.google.com/drive/folders/1BOp3NBm9yRudKm_UE-Py4g1MpCxgxMOa?usp=sharing

[jgueron]

We worked with Mention to pull data from over 81 million posts and 1.6 million users to give marketers the Instagram knowledge they need to succeed.

Get the report for free: https://hubs.ly/H0ng8RF0

[jgueron]

Your digital marketing strategy needs an audit. We worked with MOO to bring you a guide and templates to put your digital marketing strategy into growth mode: https://hubs.ly/H0nggVV0

[jgueron]

Today's customers can leave their feedback anywhere, at any time. That's why we gathered top CX and marketing executives for a live panel debate on how to win in the Feedback Economy. Watch the recording here: 

https://hubs.ly/H0mYFbg0

[jgueron]

PandaDoc and HubSpot sales teams came together to share their sales-closing secrets. We've got a guide, scripts, and templates for you to teach your students sales the right away:

https://hubs.ly/H0mYBxJ0

[jgueron]

Do you need sound in your Instagram Story? As it turns out -- it depends.

Teach your students about how to create compelling Instagram stories:  https://hubs.ly/H0n3sQr0

[jgueron]

Our newest report on the state of marketing has statistics from over 3,400 marketers and insights from nine industry experts. Get access to the data you need to make better decisions this year.

https://hubs.ly/H0n6gjc0

[jgueron]

How should leaders evolve their focus as buyers continue to change? Our CEO Brian Halligan shares his insight in MIT Sloan Management Review's new Leadership Playbook: “When I was in business school at Sloan, the mantra was that your product needed to be 10 times better than the competition. That made sense then, but today the new mantra is that your customers’ experience needs to be 10 times better."

Here's the link: https://lnkd.in/gj-PWh2

[jgueron]

It’s a new year (not to mention, a new decade), and with it comes a new era of SEO. And for those curious to know what it looks like, we have some insights from Moz’s SEO scientist. ‪▪️Low-click landscapes‬

▪️More localized opportunities‬

▪️More on-page SERP options for brand awareness ‪

Learn how your students can leverage these changes: https://hubs.ly/H0mG8Bw0

[jgueron]

Coming soon!

How to Build a Paid Media Strategy 💵 Sign up to get notified for this free course, which is designed to educate marketers and business leaders on how to create an effective paid media strategy that maximizes return on investment:

https://hubs.ly/H0m5mDC0

[jgueron]

The Data Driven Marketer's Guide and Templates For Analytics and Reporting Automation:

https://hubs.ly/H0mcpNN0

[jgueron]

Building customer loyalty and retention is a job across sales, marketing, and customer support teams, but often, process gets in the way.

We worked with Calendly to bring you a free guide (& checklists!) on how best in class companies build customer loyalty and retention.

Find our more here. 

[jgueron]

Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Here are 11 landing page best practices to make sure your pages are set up to convert.

Find our more here

[jgueron]

We teamed up with PandaDoc to give you a 24-pack of free sales templates tried and true by our very own sales teams. Send them to your sales team to save time & move those revenue numbers up: https://hubs.ly/H0lpx6J0

[jgueron]

For any professors that have had issues explaining the process of adding your students as users to your students, and taking certification, we've come up with a new guide/powerpoint you can use in your classes. 

Here it is! 

[jgueron]

The secret is out!

HubSpot worked with @Litmus to show you the behind the scenes of our top performing emails. In this free guide, you'll see our best email campaigns including conversion rates, design, copy, and insights from our email teams: https://hubs.ly/H0lmhsq0

[jgueron]

Advertising, a Look Behind the Screens

Steakhouse ads for someone on a vegan diet. 

Video game ads for someone without a gaming system.

Car ads after you already signed your lease.

Advertising can get a bad rap. Customers don’t hate ads, they hate bad ads. And marketers have a responsibility to create ads that connect with people. Offering them opportunities to laugh, cry, and learn. Advertisements of the future will solve for the customer and continue to drive business results. But no one said it was going to be easy. 

That’s why we’re teaming up with the experts to provide you an extra set of hands. We’re partnering with the teams at Facebook, Google, and LinkedIn to give you the knowledge and tools to reach your customers and grow your business. Empowering you to create quality ads that your customers deserve and your business is proud of. 

[MaryJacobs]

Laura, thanks for this information.

Valuable resource.

Mary Jacobs, MA

Director-Center for Sales Innovation

St Catherine University

[GlennMillerLupo]

A huge thank you for sharing this for so many reasons! super beneficial to the community...

[BrandPhD]

Thanks so much for starting this thread and sharing Laura. The info you have provided will definitely help with  my semester-long group project.

[jgueron]

Teaching Resources for Event Management Courses

HubSpot just released a short series of slides on LinkedIn outlining the Four Major Benefits of Event Marketing. 

Speaking of events, let us know if you're coming to INBOUND!