Jun 3, 2019 5:30 PM - last edited on Aug 14, 2019 10:22 AM by jgueron
I thought we could share teaching materials we use in our classrooms.
I teach and my students are required to deveop buying personas as part of the digital marketing class
Aug 23, 2019 10:29 AM
Teaching Resources regarding Productivity and setting team goals
How can your students upgrades your processes to be more productive in 2019 and beyond - espeically as it relates to teamwork projects?
HubSpot got together with the masterminds at Trello to bring you a guide to getting a team aligned for 2020: https://hubs.ly/H0kmWPL0
Students will learn about both sides of productivity—the tactical and the personal. From setting S.M.A.R.T. goals to fostering an environment of psychological safety, students will be ready to start aligning their team around productivity.
Aug 20, 2019 10:51 AM
New Resource for Professors teaching Sales & Data
Over the past decade, prospects have become tougher to reach, more skeptical, and less willing to open up. Data is the only solution for poorly-targeted sales efforts. That's why we created a guide on utilizing sales intelligence to crush quota.
Download now: https://hubs.ly/H0kdQlW0
Aug 14, 2019 10:30 AM
New Resource for Professors teaching Video Marketing
We worked with Thinkmojo, Inc. to bring you examples of excellent video marketing from tech and e-commerce companies like SurveyMonkey, Wistia, and more.
Take a look here.
Aug 14, 2019 10:27 AM - edited Aug 14, 2019 10:29 AM
New Resource for anyone requiring Student Presentations!
Delivering a pitch that inspires is much easier said than done. That's why we created this Pitch Deck Template: so students can spend less time focusing on the little details that go into making your deck and more time out there actually pitching!
Backed by learnings from other successful pitches, this template includes all the slides you'll need laid out in a beautiful format so you can put your best foot forward.
The template is full of instructions, tips, and tricks that will guide you to getting the most out of the template without having to spend your whole day in PowerPoint.
Aug 14, 2019 10:24 AM
New Teaching Resource for Sales Professors
Sales conversations go better when they're personalized. Give your prospects industry insights so they can grow better.
With these templates, you'll get a set of email templates that students can use in conversations with prospects—everything from benchmarking against competition to identifying growth opportunities for prospects. Using market intelligence helps prospects trust and see your students as leaders—use it to close more deals, and to develop stronger relationships with prospects and customers.
HubSpot got together with SimilarWeb to provide email templates & tactics for better sales convos. Check it out here.
Jul 30, 2019 2:30 PM
I've used Hubstpot certifications in a few courses. Attached is a brief write up of how I let my students choose from the inbound, email, and content marketing in my classes. I hope that it is of some help.
Jul 16, 2019 8:47 AM - edited Jul 16, 2019 4:12 PM
Just cross-listing @RandyEmerson's post + syllabus - really, a full course he's built using the certifications and software:
Jul 10, 2019 6:07 AM
I've used that template before. How do you set up the lesson? What scenario do you give the students? How do you grade it? I used to do it as part of a Direct & Interactive marketing class where they had non-profit clients and needed to develop personas for online fundraising scenarios.
Jul 2, 2019 11:49 AM
Love the presentation you’ve shared relating to personas - very generous and I hope you don’t mind that I have linked to it within the community on the blogpost (linked). I can only currently share ideas for delivery (see link to post following) and would love your thoughts on this approach and to continue to work with you and other MarTech strategists here on the Education Partners site. Hope this message finds you well!