Aug 20, 2019 8:33 PM
I am teaching a product and market planning course this Fall where the students come up with a new product extension work on the launch from both product management and product marketing management perspectives. I taught it before in-person (no HubSpot) and am now teaching it online. Julia Gueron provided some great suggestions and I am leaning towards the Inbound certificate and individual lessons. I was wondering if anyone else taught this type of course before and used HubSpot within it. Julia also mentioned the ELEVATE course although I haven't taken that one before.
Below is the course description for reference: Comprehensive study of the techniques of product planning and development. Team approach to product idea generation, concept development, technical and economic screening, and product concept testing and commercialization, including the development of a marketing and promotion plan.
Oct 29, 2019 12:55 PM
I am not sure if this is directly applicable, but we have a lot of resources on our site for marketing and planning.
For instance, we have a page dedicated to annual marketing planning where we have curated a lot of resources around the topic.
For an annual marketing plan, it comes down to
We get a lot of students visiting our site, so I think they must find the content useful. I hope you do as well.
Aug 23, 2019 11:01 AM
I work with HubSpot's product team on the HubSpot Academy application in HubSpot, so I might be able to provide a few tips from a B2B software company product management perspective.