This assignment is based on Brian Halligan's keynote talk from INBOUND 2019 about the new species of disruptor, the experience disruptor. Students will have questions to answer, either individually or as a discussion based on the concepts covered in the talk
INBOUND Writing Assignment This assignment has students answer a writing prompt based on Brian Halligan's talk at INBOUND 2019 conference about a new species of disruptor. Students will dive into the DNA of these new disruptors and how their core competencies can be applied to existing companies
Sending an Email Campaign Email marketing still remains one of the most powerful and effective way for companies to communicate with customers and convert prospects into customers. This assignment goes over the basics of creating and sending an email campaign from start to finish in HubSpot's software
Introduce your students to live case studies and influencer concepts based on Essence Fest. We worked directly with CatalystCreativ and their co-founder, Amanda Slavin to put together our course materials on the Seventh Level Engagement Framework
