HubSpot's New Lessons

[jgueron]

We'll post any new lessons on this thread. Feel free to post responses and questions! 

[jgueron]

New Lesson Alert! 

We've created a short, 5-minute lesson on how to use LinkedIn's Sales Navigator with HubSpot. This is a great tool for students in sales courses and brings contact and company insights from LinkedIn Sales Navigator into HubSpot records.

Among things students will learn: 

• View shared connections, experiences, and interests, plus a link to the contact's recent activity stream.
• Quickly find other leads at the same company and add them to your Sales Navigator leads list.
• Learn more about the companies in your database
• Recommended Leads: With whom in the organization do you share connections or interests? 
• News: What’s going on at the company? Have they released a new product recently, or hired a new executive? Use this tab to bring context to your sales outreach.

Here is where you can connect HubSpot and Linkedin: https://www.hubspot.com/integrations/linkedin-sales-navigator

Tell us how this integration is working for you and post/comment with questions! We'd love to hear from you  

[jgueron]

If you're looking for quick videos to spur discussion in your classroom, there are a few youtube channels that would serve as excellent sources of content: 

Hubspot Academy has several short lessons that are HubSpot-specific AND software agnostic. Feel free to subscribe to get regular updates on this.

Hubspot's Youtube channel has not only has short lessons, but customer stories. This could be a great jumping-off point for use cases or case studies.

Some really useful playlists for the classroom (and beyond!)

• HubSpot Customer Case Studies 
• Grow Your Career with HubSpot Academy
• HubSpot Partner Spotlights

[dcaaronson]

Julia,

Thx.  These are great and I will be using several in my next course starting in September.

[jgueron]

Our Latin-America and Iberia Marketing colleague said it best: 

"I learned a lot from the Brand Engagement and Emotional Connection course! It’s taught by Amanda Slavin, CEO of CatalystCreativ. She proposes a great 7-step methodology that you can use to track where your audience is and how you can increase the level of engagement with your brand, which can be very hard to do as a marketer."

Here is the link if you want to give it a try: https://academy.hubspot.com/courses/brand-engagement 

[jgueron]

HubSpot has a NEW Youtube Marketing Course in HubSpot Academy called YouTube Marketing Course: Successful Strategies to Grow and Optimize Your YouTube Channel in 2019. The link is here: https://academy.hubspot.com/courses/youtube-marketing

Students will learn to build their audience and ]brand on YouTube, the world’s second largest search engine behind Google. They will learn from YouTube influencers and experts on how to create a successful YouTube channel, create engaging videos people want to share, optimize videos for higher visibility, take advantage of YouTube SEO, get more video views and channel subscribers, and monetize their channel.

[jgueron]

There are several NEW lessons that we've included into HubSpot Academy in May: 

Sales

• Customer Success and Account Health Checks
• Learn how to use HubSpot's integration with LinkedIn Sales Navigator
• Managing Your Sales to Customer Success Handoff 

Analytics and Reporting 

• Setting Up Your HubSpot Account for Custom Reporting

Using the HubSpot Software

• Setting Up Your HubSpot Account for Custom Reporting
• Managing Your Events in HubSpot
• Measuring the Growth of Your Contacts Database
• Learn how to use HubSpot's integration with LinkedIn Sales Navigator
• Foundations of Service Hub Starter

Managing Relationships with Clients

• Customer Success and Account Health Checks
• Learn how to use HubSpot's integration with LinkedIn Sales Navigator
• Managing Your Sales to Customer Success Handoff 

General Skills

• Writing for HubSpot Academy
• Getting Started with the HubSpot Community

Marketing

• Controlling Audience Access to Content in HubSpot
• Measuring the Success of Your Email Marketing Efforts in HubSpot

[jgueron]

In our new Video Marketing Course, we have an entire lesson on the best types of online video content with real life examples from brands we love.

Learn the definitions of video types , and watch the free course to see how brands bring these to life so you can apply students can learn about how to apply them to a business:

Start and Grow Your Video Marketing Strategy

[jgueron]

In our new Video Marketing Course, we have an entire lesson on the best types of online video content with real life examples from brands we love.

Learn the definitions of video types , and watch the free course to see how brands bring these to life so you can apply students can learn about how to apply them to a business:

Start and Grow Your Video Marketing Strategy

[jgueron]

To accomodate industry trends that are constantly changing, HubSpot Academy creates short courses that we can easily update. One of our most popular short courses is "Developing an End-to-End Instagram Marketing Strategy For Your Business" 

Consider including this in your coursework or have students complete an assignment around it. 

[jgueron]

Coming soon - we have a new Content Strategy Course! 

Students will learn how to build an effective content marketing strategy from experts at HubSpot and industry experts Andy Crestodina, Larry Kim, and Sujan Patel.

Pre-register to get notified here. 

[jgueron]

Now live in HubSpot Academy 🎓 We've updated our popular SEO Training Course with a new lesson: "Building a Guest Blogging Strategy Powered by SEO." Start the free course here: https://hubs.ly/H0jYLk50

[jgueron]

Learn how to measure and track your results using Facebook Insights in our Facebook Marketing Strategy Course: Developing an End-to-End Facebook Marketing Strategy

[jgueron]

Not so much a lesson update, but all of our syllabi are updated as of July 2019!

More information here.

[jgueron]

Coming soon - our new Content Strategy Course 🎓 Learn how to build an effective content marketing strategy from experts at HubSpot and industry experts Andy Crestodina, Larry Kim, and Sujan Patel. Pre-register to get notified:

https://hubs.ly/H0k2cGS0

[jgueron]

In our new Content Strategy Course, learn from industry expert Sujan Patel on how to instill a growth marketing mindset within your organization and how to manage your growth funnel: https://hubs.ly/H0kcvk40

[jgueron]

Now live in HubSpot Academy! 🎓 A successful content strategy is telling your business's story in a way that attracts, engages and delights your audience through each stage of the buyer's journey. All of which you'll learn how to do in this course. 

Course Details:
6 lessons

25 videos

6 quizzes

3hr 29 minutes completion time

Our new Content Strategy Course: https://hubs.ly/H0kcsf30

[jgueron]

We're launching a new coding course! 

Details here.

[jgueron]

You probably know about HubSpot's Free Tools alunch earlier this month, but did you know that we launched an ENTIRE course around how to use these free tools? 

Here, you'll learn how to  start, nurture, and manage relationships with your leads, prospects, and customers with the HubSpot CRM and free marketing tools.

Course Details:
4 lessons

15 videos

0 quizzes

1hr 41 minutes completion time

https://academy.hubspot.com/courses/hubspot-free-tools

[jgueron]

New Course Coming Soon: Twitter Strategy Course

Ready to build an advanced Twitter strategy? 🙋Sign-up to get notified for when we launch our upcoming free Twitter Strategy Course, where you'll learn how to garner more followers, retweets, traffic, and, most importantly, sales.  

Sign up here: https://hubs.ly/H0k38lv0

[jgueron]

Now Live!

Twitter Strategy Course 🎓 Get started here: https://hubs.ly/H0l22G00

[jgueron]

🚨 New Course Alert 🚨

Artificial Intelligence and Machine Learning in Marketing: Live from MAICON

AI technologies are all the hype right now, but is it possible that they have the potential to transform marketing and potentially your career? Marketers who take the time and initiative to understand AI-powered tools will be able to automate time-intensive, data-driven activities. ⌛Think about the time you could save if you were able to automate those recurring marketing tasks like sourcing topics for your content or identifying social media and news trends for promotional opportunities. 🤯 Happy learning!

Course Details:
4 lessons

15 videos

0 quizzes

1hr 30 minutes completion time

[jgueron]

Announcing a new lesson: Using Facebook Messenger with HubSpot

Lesson Description:
Over a billion people use Facebook; chances are, some of your customers make up this number. In this lesson, you'll learn best practices when using Facebook Messenger as well as how to connect Facebook Messenger with HubSpot Conversations.

Lesson Details:
5 videos

19 minutes completion time

Take a look here! 

[jgueron]

Do you know how to turn your fans into customers? How about your customers into fans? Take HubSpot Academy's latest course and learn how to harness the power of a fandom for your brand.

Start learning now.

[jgueron]

New Lesson Alert! 

How to Build a Paid Media Strategy

https://academy.hubspot.com/courses/paid-media

In this course, we'll go through how paid media fits into your inbound strategy, how to allocate budget, and how to plan, buy, and optimize your paid media efforts.

The Search Insights Report: HubSpot's Strategy for Increasing Organic Blog Traffic

https://academy.hubspot.com/courses/build-search-insights-report

Learn HubSpot's strategy for dramatically increasing organic traffic to your blog. SEO Expert Aja Frost teaches how to use our Search Insights Report template to identify content gaps, find content competitors, do keyword research, and more.

Other Recent Course Launches:

Fanocracy: Turn Your Customers into Fans and Your Fans Into Customers

https://academy.hubspot.com/courses/fanocracy

Turn your customers into fans and your fans into customers in this new course, where author and business strategist David Meerman Scott teams up with his daughter and neuroscience expert Reiko Scott to demonstrate the power of developing a “Fanocracy," an organization that inspires an extreme passion for a product, brand, or idea.

[jgueron]

Now live in HubSpot Academy: WordPress Training Course. 🎓 Learn How to Build a WordPress Site With Elementor:

https://hubs.ly/H0n3Vwl0

[jgueron]

In this new lesson, you'll learn how to create an effective buyer persona for your e-store and how to create an ecommerce inbound marketing plan that your audience will love:

https://hubs.ly/H0mR25w0

[jgueron]

In the first lesson of our newest course, you’ll learn why your e-store needs an ecommerce inbound strategy and how to set ecommerce goals that make the most sense for your business.

https://hubs.ly/H0mQZLv0

[jgueron]

Great content alone isn’t enough to build an audience on Facebook. You need to understand how to use the tools that will house your content. There are two primary channels that will house your content on Facebook: your Business Page and your group: https://hubs.ly/H0nSnvK0

[jgueron]

In this upcoming free course, you'll learn what journey-based advertising is and how to use it, explore the social media and paid search advertising platforms, learn how to determine your ad spend, see how organic and paid efforts can work together, and hear a digital advertising success story from a HubSpot customer: https://hubs.ly/H0nGlfm0