Jul 9, 2019 9:26 AM - edited Jul 16, 2019 9:22 AM
We're giving the Content Marketing Certification course a BIG makeover to include a Mastery Plan.
Current Offering (last updated in 2016):
New Offering (expected at INBOUND 2019 [September 2019]):
What you can expect for your students:
So, what's the next step?
Oct 4, 2019 7:11 AM
I recently passed the Content Marketing Certification and wanted to post to Upwork, but there's no button for this certification on Upwork. I messaged Upwork and they said that Hubspot needs to make it available in their list to allow me to publish my new certificate.
Can you help?
Oct 4, 2019 12:47 PM
This thread and community is for Eduation Partners - faculty members at colleges and universities that are using the Content Marketing Certification in their courses. I think your question is definitely valid! You can ask Academy Learning Center Support. Seems like others have also asked similar questions.
Aug 12, 2019 9:15 AM
Now live in HubSpot Academy - a new Short Course on Content Marketing that may interest you!
A successful content strategy is telling your business's story in a way that attracts, engages and delights your audience through each stage of the buyer's journey. All of which you'll learn how to do in this course.
3hr 29 minutes completion time
Our new Content Strategy Course: https://hubs.ly/H0kcsf30
Jul 9, 2019 9:39 AM
A lot has happened since HubSpot and I first launched the Content Marketing Certification course in 2016; new platforms have emerged, existing mediums have become more popular, and search engines have evolved, which means that new strategies and tactics need to be learned to stay relevant.
There’s a lot that goes into developing a mindset for being an effective content marketer, which is why we’re overhauling the current Content Marketing Certification course. Students who complete the new Content Marketing Certification course, supplemental specialized courses, and Content Marketing Workbook will be prepared to confidently compete for a position and provide value to a business immediately. Plus, over 40,000 professionals across the globe have earned their Content Marketing Certification from HubSpot Academy, so they’d be joining a strong community of digital marketing professionals.
Have a question or want to learn more? Submit your questions here and we’ll answer them in this post.
Jul 16, 2019 1:13 PM
I'm eager to check out the new certification course and incorporate it into my college course offerings! I was going to undergo it myself this summer, with the hopes of offering it to my students this fall; however, Julia mentioned the redesign and suggested I wait.
Jul 31, 2019 2:12 PM
Thanks for sharing the new Content Marketing study guide. The course looks great - can't wait to get certified and share the opportunity with my students. Please keep the updates coming so we know when the updated course is available!
Jul 16, 2019 2:02 PM
Julia's right, you'll want to wait until the end of August (8/29). We're relaunching the Content Marketing Certification course in a big way. The goal is to make it as valuable and practical for students as possible.
Looking forward to your feedback!