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Engage Masterclass with Kim Walsh

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HubSpot Employee

Now that you’ve attracted website visitors, you need to engage them with your content and turn them into repeat visitors. As you provide more value to your prospects you will begin to build trust.

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New Contributor

What do you think are the key differences between B2B and B2C content for attracting leads?

New Contributor

On behalf of Christin Richter:

 

Kim, what kind of content do you think is a definitive hit for a SMB in international content marketing?

New Contributor

What is the best practise go to market strategy for a marketplace? Our customer groups are Clubs, Agencies and DJs. #clubio #djbookingplatform

Occasional Contributor

How can we measure customer retention in a transactional tool that will help the user in a very specific moment only? I.E. a metasearch platform / ecommerce? 

New Member

Is it better for b2b service to sell online touchless or focus only on enterprise [coaching industry]

Visitor

When working with partners who resell your product/service for you, what's the ideal commission percent or portion of the sale to give to them?

Occasional Contributor

What was Hubspot's headline when it launched many moons ago?  how it has re-incarnated to what it is today?

 

HubSpot Employee

Yuriy 

What are the privacy-respecting analytics products out there? We’re a privacy-focused browser and would like to know about how people use us but with preserving privacy.

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Occasional Contributor

For a B2C 2-sided marketplace - how should you define the headline?  Also, how to get your first 100 customers on both side?

 

New Member

How would you advise a hardware and Saas Company to enable a business development representative, and what metrics would you use to track their success?

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New Contributor

in GTM Operating Model slide: the X & Y axises appear to have indicate the same; that is the cost to acquire a customer. Is this the case?

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New Contributor

Any thoughts on GTM Operating Model(s) for different sides of a Platforms, how does HubSpot prioritize effort?

 

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New Member

How can we engage with B2C customers when the number of customers is large and the LTV of a customer (call it $100) does not justify a Customer Success team?

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Visitor

In a two-sided marketplace, how much weight do you place on serving buyers vs sellers? We are trying to determine if our mvp can just provide a great experience to the buyers while waiting to build out the seller side.

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Occasional Contributor

Hello Kim,

 

We are building a multibanking application Everifin for the EU market. I am currently writing a business plan following the recommended structure by HubSpot. Could you provide some good study materials on how to approach these sections?

 

Initial commercialization plan

Marketing and Sales Structure

Communication and sale to the customers

 

Thank you!

Jana

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