Attract Case Study with Tolithia Kornweibel

HubSpot Employee

As an emerging company, nothing is more important than driving traffic to your website. The easiest way to attract traffic begins with understanding your target audience. -  

 

Learn how Gusto navigated customer discovery and set up their online presence to attract early customers, and become a top payroll and benefits provider for small businesses.

 

Don't leave today with your questions unanswered, post your questions here and upvote your most important topics!

22 Replies 22
Occasional Contributor

Just sharing linked in profiles here:  https://www.linkedin.com/in/lewiswerner/

Visitor

Hey, how much do you spend on Customer Acquisition? How did you set that amount ?

Occasional Contributor

We could write a generic, unaffiliated case study now.

 

Is that worth doing, or are case studies only valuable with a quotable 3rd parties or customers?

New Contributor

What are your thoughts on having a niche? Do you do it early on? Or take until you carve out your own?

New Member

How do you know what's the best content for attracting new customers?

Occasional Contributor

From that timeline you listed for Gusto and the learning you had, what would you apply to a B2C company (ecommerce metasearch platform - www.birdie.ai)? 

Occasional Contributor

Tolithia mentioned power of network,  does Elevate have  adirectory of Founders in this program that they can share and alumni, if any?  How can Hubspot CRM help us build our Network?

 

New Contributor

As a startup targeting specific B2B company industries, what do you think about conventions? Is the money spent on conventions better used in PR\SEO or is it worth the extra spending?

Occasional Contributor

What`s the difference between “big partnership” and distribution channel ?

New Member

You mentioned that we need to hire people who know how to scale - what are some tips you have for hiring when you're aggressively scaling?

 

Thank You! 

Visitor

How did you find the voice of the HR employees you need to market your product? 

Occasional Contributor

When did Gusto start, when did it make it's first sale, when did they become cash positive?

 

Visitor

How did you manage burn rate if you're only using inbound marketing to obtain customers? 

Visitor

Have you worked with industry influencers? How has that strategy worked for you and how do you measure it?

 

Thanks for the insights - great talk and super relevant for us as we are also growing in B2B SMB SaaS (Hostfully.com)

Occasional Contributor
How do you measure effectiveness of your content?
Visitor

Can you expand on your thoughts around gated content? You mentioned there may be a place for it in enterprise settings but I would be curious if that's your honest assessment ... [insert winking emoji] 

Highlighted
Occasional Contributor

What are the best practices to get backlinks without paid PR?

Occasional Contributor

Could you please give us some examples of referral programs?

New Member

Hey there!

As a SAAS startup, what should be our number one focus in terms of marketing strategy + Growth stratey?

 

Also what is the soure you use for measuring your SEO efforts?

New Contributor

What does a good referral program look like for a company in the Seed / Series A stage?

Occasional Contributor

How do you forcast revenue from clients?

New Contributor

Hi, Alja from Clubio - DJ booking platform (https://clubio.net) here. Our marketplace's still in development stage and early registered user statistics is: Artists 80%, Business 20%.  Since we are still in developing beta, we didn't do any marketing campaigns addressed to the business side of the marketplace. We are waiting to finish the development of a mvp.

 

What would be your first steps toward business side of a marketplace - night club owners and A&R people and when? 

 

Thank you. Great lecture!