Jon Cowley and we're based in Vancouver, BC, Canada.
Our startup is whatifi.io - my background is in the feature film VFX industry making all of the digital, behind-the-scenes magic. We have taken inspiration from some of the workflows and technology in this exciting industry and have applied them to.... finance.
Control your excitement.
whatifi is a highly visual, formula and spreadsheet-free, financial scenario builder. Our if-this-then-that logic allows consultants, advisors, and individuals to visually map out multiple, complex financial scenarios and then calculate the best path through the results. Think Excel meets any kind of mind-mapping like interface that you might be familiar with.
The goal of our time with Elevate is to up our customer acquisition game. We are outsiders in finance and decision-making and need to lean into building, tracking, and maintaining connections in this new, foreign space.
Zesty Cheese Doritos. Does that count?