How do you define 'revenue operations' or RevOps?

[maggiebutler]

As we get ready for our live discussion event 'The Road to RevOps', I'd love to know how our community is thinking about RevOps, if you are at all and what it means to you.

HubSpot defines it like this: "RevOps is the mindset, practice, and manifestation of unifying your internal operations. With this new approach, your business runs friction-free, and so does your customer experience."

What do you think about this definition? Does this resonate with you? What do the internal operations teams look like at your company?