[Discussion] What lessons have you learned in sales discounting?
Oct 7, 2020 4:38 PM
We recently launched a new report that uses data to tell the story of why you might want to implement a RevOps strategy, and how to get started.
You can download the report by clicking here.
In the report, we included a section on sales discounts and their ultimate effect on your revenue data set. The saying goes: the higher the discount, the faster the churn. And although discounting can be a tactic that solves for the customer, the level at which you discount consistently is something to track and monitor for lasting impact on important retnation data metrics like life time value (LTV), a KPI you need to accurately measure growth in your business.
In the comments below, share with us: what mistakes have you made, or what lessons have you learned when it comes to implementing a sales discoutning strategy? What should others try and also avoid?