Feb 2025 HubSpot Dev News: Mentorship Returns, AI Insights & New Dev Tools

[SJMorris]

Happy (last day of) February, devs! 

It's cold here in Brooklyn, where our editor resides -  but luckily, everything happening for HubSpot developers this month is keeping her toasty warm in front of her laptop! 🔥 From the return of the HubSpot Ecosystem Mentorship Program to insights on AI, chess, and magic, we’ve got plenty to help you sharpen your skills and grow your network. Plus, don’t miss the latest Developers After Dark episodes, deep dives into technical SEO and React-powered CMS themes, and new beta features that give you more control over your builds.

Let’s dive in! 👇

(re)Introducing the HubSpot Ecosystem Mentorship Program!

The HubSpot Ecosystem Mentorship Program is back, connecting technical professionals across the ecosystem for hands-on learning, career growth, and peer-to-peer support! Whether you're looking to deepen your expertise in app development, CRM customization, AI, or CMS work—or you're an experienced pro ready to mentor the next generation—this program is built to help you thrive. Our own Dev Community lead (and newsletter editor!) SJ Morris talks about the program and the value of mentorship on a recent episode of Developers After Dark (more on those later)!

On February 26th , we hosted an informational session to walk through program expectations, the application process, and allow for some Q&A. Watch here. 

📍 Learn more and apply at https://developers.hubspot.com/ecosystem-mentorship-program 

🗓 Applications close March 5.

AI, Chess & a Touch of Magic – What’s the Connection?

What do chess, AI, and magic have in common—and how do they connect to building on HubSpot? In this blog, HubSpot Senior Developer Advocate and in-house AI expert Jon McLaren explores the strategic parallels between game mastery, illusion, and artificial intelligence, revealing insights that can sharpen your problem-solving and development skills. Jon even reads you the blog post, if that’s more your speed! 🎩✨


👉 Check it out: https://developers.hubspot.com/blog/chess-magic-and-ai

This Week's Developer HUG: Taking HubSpot to the Next 'Elevate'-ion 

Join BJ Szyjakowski, Sr. Software Engineer at HubSpot, for a deep dive into the Elevate theme. Learn how this React-powered theme enhances flexibility, performance, and extensibility—plus why it’s a game-changer for HubSpot CMS development.


👉 Watch here

Catch up on DHUGs, DaDs and Academy

Beyond the SERP: Technical SEO Meets Web Performance

Earlier this month we hosted a good old fashioned DHUG crossover episode by joining forces with the SEO + Performance + CMS HUG! The hosts, and special guest Sjardo Janssen, talked boosting SEO and technical performance.

🎥 Watch here

Developers after Dark and the HS Dev YouTube

Episode 9 - CTRL-ALT-SUGAR


The delightful Jana Babouder-Matta, a Technical Program Manager at HubSpot, shares her unconventional path into tech – from business management to cruise ships – in the latest Developers After Dark podcast. Beyond career insights, the episode explores the balance between data and passion in technical decision-making, discussing personal topics like reading preferences and ice cream.

👉 Watch all the DaDs and subscribe now on YouTube, listen and subscribe on Spotify, or listen wherever you get your podcasts.

Psst... While you’re checking out our Developer YouTube, don’t miss these quick, handy videos by our own Brooke Bond!

• Track your HubSpot limits with the CRM Limits API

• Flag Your Legacy CRM Cards for Easy Customer Updates

Academy on the Go

How to Report on Videos with Custom Events: With custom events, you can start reporting on all your videos and know which ones are working best for your audience (you must be logged into HubSpot to view this content). 

January 2025 Developer Changelog Highlights

Here's the key developer update from HubSpot in January 2025 (we’ll share February’s rollup next month):

Public Beta for Automatic Deactivation of Exposed Tokens


To enhance security, HubSpot will automatically deactivate exposed tokens in public GitHub repositories starting April 7, 2025. Developers should secure their tokens and generate new ones if needed before this date to prevent service disruptions.

For more updates, detailed documentation, and discussions, visit the rollup thread here on the community or the original Developer Changelog for the January 2025 Rollup.

We Want Your Feedback

How is your HubSpot development experience going? We want to hear from you! Share your ideas and feedback to help us improve HubSpot for developers. Your input directly influences our roadmap and makes our products better for everyone. Let us know how we can make your experience better.

Till next month! 🧡