App Marketplace Listing Process Validation

[Dadams]

Beginning on October 31, we'll be updating our App Marketplace listing process to include more validation for specific fields. These fields are already required for listing and can be found in our App Marketplace listing requirements, but they will now be validated and required as part of creating or updating the App Marketplace listing from your developer account, before the listing can be submitted.

What's changing?

When entering information about your app during the listing process, fields will be validated before being able to submit the listing.

Some specific fields that will be validated include:

• App name:
  • Name should not be identical or too similar to any other apps in the HubSpot Marketplace (including other apps in your developer account).
  • Cannot contain "HubSpot" and should not combine HubSpot's name (including "Hub") with your app name.
• URLs:
  • URLs must have a valid URL structure, and must use HTTPS
  • URLs can't match the URLs used for other links (i.e. you can't use the same link for your homepage and setup guide).
  • The URL must return a 2xx status code when fetched
• App overview:
  • Meets the minimum length requirement of 160 characters
  • No placeholder/repeat content (e.g. "Lorum Ipsum" or same single line being repeated numerous times)
• Shared data table
  • Should not include duplicate/repeat entries for data items

When is this happening?

The first part of the validation will be added to the listing processes beginning on October 31. Validation for the remaining fields will continue to be rolled out over time. Please check our documentation for the listing process and listing requirements for more details.

Please let us know if you have any questions by replying below.

[Millihexon]

Hi Dadams,
Thanks for sharing the update! I understand that the new App Marketplace listing process will bring more validation to specific fields starting from October 31.
To make sure we are fully prepared for these changes, here’s a breakdown of what we need to do,
1-App Name Validation
Ensure your app name is unique and does not duplicate or closely resemble another app in the HubSpot Marketplace. Avoid using the word "HubSpot" or combining "Hub" with your app name.

2-URLs
Double-check that all URLs are structured correctly, use HTTPS, and don’t overlap (e.g., don’t use the same URL for both the homepage and setup guide). Also, verify that each URL returns a proper 2xx status code when fetched.

3-App Overview
Write a detailed app overview that meets the minimum 160-character requirement. Be sure to avoid any placeholder text like "Lorem Ipsum" or repeating the same content multiple times.

4-Shared Data Table:
Make sure there are no duplicate or repeated entries in your shared data table.

Next Steps
5-Review your app listing according to these requirements.

6-Test URLs to ensure they are valid and return the correct status codes.

7-Review and edit your app overview to meet the character count and avoid placeholders.

For further assistance, it would be helpful to check the App Marketplace listing requirements and the latest documentation. That way, you’ll be fully prepared when submitting or updating your app.

Best,
Milli Hexon, Italy

[Mjake001]

Thanks for the update! It's great to see more validation being added, this will definitely help improve listing quality and reduce errors during submission.

[GodMode9]

Could anyone share the key steps or best practices for validating an app marketplace listing?

[kylian3]

To validate an app marketplace listing, start by knowing your audience and researching competitors. Make sure your listing clearly explains what your app does and why it’s valuable. Use strong visuals and simple language. Test different versions of your title, description, and images. Gather feedback from early users and keep an eye on metrics like views and installs. Adjust based on what works.

[Waqas56]

The App Marketplace Listing Process Validation typically refers to the process of ensuring that applications submitted for listing in a marketplace (e.g., Google Play Store, Apple App Store, or a custom enterprise marketplace) meet certain standards or criteria before they are approved. Validation involves reviewing and testing the app for compliance with guidelines, technical functionality, security, and user experience.